What does it take to create high-converting landing pages? — If you are looking to up your landing page game and land more conversions, you may want to consider adding a compelling video. Most of us prefer watching to reading because it is simply easier. Video content can deliver a message more engagingly than plain text. This is critical when…

We’ve asked social media managers and marketing professionals. Here’s what they said. — “What is one tip you have for growing your Instagram followers?” To help businesses grow their qualified Instagram followers, we asked social media managers and marketing professionals this question for their best tips.

How to use a following to grow your brand — The ways we market our businesses are changing. It’s common knowledge that advertising has grown beyond flyers, posters, and printed adverts. In the digital age, it’s no good-looking “last century.” We can now market in more targeted ways than ever before. We can reach an audience by their location, demographic…

You don’t have to always use a fancy camera and lighting kits — The popularity of creating video content has increased with the development of smartphone cameras and video-sharing websites such as YouTube. An astounding 300 hours of video are uploaded to Youtube every minute. People are making content about everything from food, the stock exchange, cryptocurrency, and key SaaS metrics. Whilst the…

Trends and predictions that may become significant in 2022 and beyond — The field of product management is always changing — and the next few years are shaping up to be an exciting time for product management. As the industry continues to grow, companies need insight into what is going to happen next. To prepare you for this changing landscape, we have…

It can vary quite a bit but this can give you ideas — Communication is essential to the success of any business. Whether you sell directly to the individual or other companies, getting your message to be understood well is often what pushes a sale past the finish line. Of course, the price is always a factor. However, there is an option that’s…

Besides having an appealing design and user experience, a great website is also well-optimized and searchable — With millions and millions of people communicating from across the web, it’s impossible to avoid becoming lost in the shuffle unless you take action to keep your website active. And that’s where SEO or search engine optimization comes into the picture. When a user types in a specific term, SEO…

Events thrive on social media exposure. How can yours capture audiences’ attention? — The content you post on your social media matters nowadays. The brands need to maintain good content on social media platforms like YouTube, Instagram, Facebook, Twitter, etc. The reason is users judge the brands based on their presence on social media. Suppose you plan a good content strategy for your…

A cohesive narrative that weaves together the facts and emotions is a powerful tool — Customers and audiences have caught on. Long gone are the days when businesses only needed to demonstrate their products’ worth, settle on the right price, and showcase all that with billboards and fliers. The current clientele now expects far more from their companies. Be it sustainability or worker welfare. Said…