3 Simple Ways You Can Do Right Now to Reclaim Your YouTube Subscriber's Attention

Illustration by Breadnbeyond

YouTube has now become the go-to platform for most internet users whenever they want to find and watch online videos. It makes sense since the platform is the worldwide’s second-largest search engine after Google.

More than 50 million content creators on the platform are fighting tooth and nails to engage their subscribers, making them stick around. And one of the common ways to do it is by sending them messages.

YouTube made some changes since 2019 by announcing the bell button, just beside the subscribe button. This button allows subscribers to choose whether they want to get all, none, or personalized notifications.

With this new kind of personalized experience, older YouTube channels that already have a lot of subscribers that never pressed this bell button get fewer views from their older subscribers. This means they have to compete for attention as well as educating their subscribers to press the bell button.

If you’re a YouTube content creator yourself and looking for an effective way to reclaim your subscribers’ attention, this article will show you the ropes.

Send Mass Message Using Browser Extension

First thing first, here’s the fact you should be mindful of: YouTube doesn’t allow content creators to send mass messages to all subscribers at once on the platform.

That’s to say, YouTube doesn’t have a feature to send out mass messages to all your subscribers on the platform.

However, there are a bunch of browser extensions that claim to help you broadcast a message to everyone on your subscriber list or send push notifications. Here are some of them:

1. YouTube Messenger
2. YouTube Checker (for push notifications)
3. PushEngage (for push notifications)

In the case of the YouTube Messager extension, you can send mass messages just like the following steps below:

• Add the YouTube Messager in Chrome Web Store.

• One the extension is successfully added, there will be an icon on the right corner of your screen.

• Click on your profile picture and go to Creator Studio. Go ahead to Community, then Subscribers.
• Next, you can click on the YouTube Messenger icon.

• You can write your message and click on “Send Message”

• The more subscribers you have, the longer it might take to send the message to all of them.

If you want to try this extension out, the risk is way too high. Since it is against YouTube policy, your account has a higher chance of getting suspended as the platform will detect it as a spam account.

By all means, we don’t recommend this method at all.

We’ve created an article about posting a message on subscribers’ channel feeds, that’s one of the easiest and quickest ways to get your message seen by a number of subscribers. Check it out here: How to Post Messages to Youtube Subscribers.

Send a Personal Message Using Business Inquiry Emails

YouTube used to have an in-app messaging feature that allowed content creators to send out personal messages to other users in the mobile app.

But, since September 2019, that feature has been shut down. The reason is more likely due to its under-utilization as users prefer to use instant messaging apps like WhatsApp, Facebook Messenger, and more.

That said, YouTube still allows you to send a private messages to other YouTube users using business inquiry emails. This feature is visible to Desktop users only.

The drawback here is that the subscriber you want to send a message to doesn’t always provide a business email to their channel. That’s why you can only message the users that include an email on their channel.

Here’s a step-by-step guide on how to do it:

• Go to the user’s YouTube channel you want to send a message to.
• Select the About tab of their channel.

• Scroll down until you find “Details.” If they provide a business inquiry email, you can select “View Email Address.”

• The business email will appear as soon as you click on it. If you don’t see a business inquiry email, that means the user didn’t provide one.

• Use email to send a personal message to the channel and build one-to-one relationships.

You can also add your business email so your fellow users can contact you quickly. Here’s how to do it:

• Sign in to your YouTube account.
• Select your profile picture and go to Your Channel.
• Select Customize Channel, then click on the About tab.
• Under “Details,” add your email address “For business inquiries.”

Highlight Call-to-Actions In the Intro Using Animation Clips

YouTube continually tries to minimize spam, misleading metadata, and scams by removing some features that might cause it, including a messaging feature.

This video-sharing platform has also been focusing on the features and tools that matter most to its users. Clearly, messaging is not a priority.

That’s why sending a direct message on YouTube is no longer the most straightforward task.

But, you can deliver and communicate your message much more effortlessly and captivatingly using an animated intro on your videos. Take a look at a stellar example below:

Creating an animated intro will help you deliver your message and catch the viewer’s eyes from the first few seconds.

It is safe to say that it plays a significant role in scoring new subscribers.

Read More: How to Earn Loyal Subscribers on YouTube for Your Business

Here are quick tips you can consider while creating animated videos intro to get your message well-delivered:

• You can use simple animation like motion graphics or cartoon characters to deliver your core message and highlight call-to-actions.
• Try to create slick buttons that encourage the viewers to give a like, leave a comment, share, and subscribe to your channel.
• Keep it under 10 seconds, just enough time to deliver your message.

If you ever need help with creating animation clips for your YouTube videos intro, we can lend a hand. Click on the banner below to check our package and get a FREE consultation!

Originally published at https://breadnbeyond.com on April 30, 2020.