Today, we’re getting more and more surrounded by an abundance of video content day in and day out. With almost millions of videos uploaded online every day, how does your video content have a chance of standing out?
By grabbing your audience’s attention from the first few seconds.
In this era of immediacy, internet users’ attention span is getting shorter and shorter. They become more selective with the allocation of their attention more than ever.
That’s why you need to hook the audience’s attention from the first seconds after they clicked on your video. If we’re going to talk about ways on how to capture their attention from the get-go, it’s going to take pages. But, these four steps are enough to sum it all up.
Here are four crucial attention grabbers you should be paying attention more of while creating video content for your next campaign:
#1. Enticing Thumbnail
Along with the title, the thumbnail is the first thing that your audience sees before they decide to click on your videos. It acts as mini-marketing posters for your video content.
Remember the wise saying “an image is worth a thousand words”? It means that thumbnail is one of the top factors that drive people’s eyes, letting them see a quick snapshot of your video.
By all means, make it enticing to tempt the audience to click on it.
Creating an enticing thumbnail isn’t that backbreaking. You can screenshot the most exciting part of your video content and make it as the thumbnail.
Besides, you can also use tools like Canva to get free templates to create astounding thumbnail images. Also, make sure you write some headlines in your thumbnail to make it even more clickable.
#2. Captivating Title
No matter how stunning your video content is, weak titles make it hard to get views and grow an audience. Instead, making it catchy can spark your audience’s curiosity and click on your video in no time.
But what separates catchy titles with the mediocre ones? Here are some quick tips you need to know:
- It’s succinct. Keep your title vivid and concise without taking up any more room than necessary. This can help the audience grasp what the article is all about at first glance.
- It’s relevant. A relevant title gives your audience what they can expect from a video.
- It’s unique. With millions of video content that has the same topic as yours, you need to spark your creative genius to make a unique, intriguing title.
- It’s keyword-focused. A title that includes a specific keyword will give you a higher chance to get a higher rank in the search results.
#3. Strong Intro
Let’s say you successfully convinced your audience to click on your video with a clickable thumbnail and a catchy title. Still, after a few seconds of it watching, they haven’t got a clue of what you are talking about. Then, they choose to close it immediately.
That’s not the scenario you want, right?
That’s why you need to come up with an impactful intro from the first 5 seconds. One of the best ways to do it is by addressing a problem that your audience can relate to. You can also use the first pronouns to sound more friendly and personal.
To get more insights, take a look at this stunning video from Breadnbeyond:
The video hooks the audience by using personal pronouns and including their pain points in the middle of the video from the first line. Then, It offers you the end-to-end solution without rambling too much.
#4. Short Duration
Do you know why Stories feature have millions of viewers every day? Do you ever wonder how TikTok gets so much popularity? Because they offer quick content.
As today’s audience is busier than ever, it’s wise to offer them a quick, straightforward content. Your video marketing content should be no longer than 2 minutes — less is more. That’s what the Wistia report says.
Keeping your promotional video under 2 minutes helps you to grab your busy audience’s attention quickly and hold it. Since shorter video is preferable, you have to be mindful of delivering the information effectively.
It’s crucial to ONLY offer the audience the information they need. Short videos that stick to a single message will help viewers instantly retain the information, making it easier for them to act on that knowledge later.
If your audience doesn’t pay attention to your video content, there’s no way it’s effective. Getting their attention is one of the crucial factors that drive them to click and watch. That’s why attention grabbers are potent because they can simultaneously capture your audiences’ attention and generate interest in the rest of the video.
What do you think? Do you have tips to grab their attention from the first few seconds? Let us know in the comment section below!