4 Steps to Building Brand Trust with Animation

Characterize Your Brand

The purpose of an explainer video is to assign a certain character to your brand. Having a certain persona assigned to your brand will result in improved customer experience.

Research Your Target Audience

Knowing your target audience is fundamental for successfully building your brand with an animated explainer video.

Involve Your Viewers

SatPhoneCity’s target audience is hikers, adventurers, and campers who most of the times can be characterized like this:

Use Customer-Centric Stories

Did you notice how from the start of this article, I always use “YOU” as the subject?

Takeaway

Brand building is not something that you can do in an instant. It takes more time than you might like. But applying these tips to your explainer video is a jump-start that will give you a head start. These are the keys to brand-building with an explainer video:

  • Characterize your brand with something they’re familiar with to build trust.
  • Write a viewer-centric story to make them feel involved throughout the video.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store