5 Essential Tips in Creating an Engaging Recruitment Video

It’s not a hot take anymore, it’s a consensus: videos have quickly become one of the best-performing content on the internet.

Online videos are an engaging medium to get across the important message from promoting products to educate team members.

The allure of it is quite simple: in this digital era where everyone is bombarded by a bunch of content that seems so far away and impersonal, seeing a person’s face and hearing then talking is somewhat much more meaningful.

So, it should be no surprise that videos are must-have content in various industries, from marketing to online learning to even human resources and recruitment.

If you’re looking for some handy ways in creating a stunning recruitment video to amp up your recruiting strategy and boost your candidate quality, you’re in the right place.

In this post, we’ll walk you through the essential tips in creating perfect recruitment videos.

So… roll up your sleeves, and let’s dive in!

#1. Make It Short and Sparkling

A good recruitment video is a straightforward one. It doesn’t have to be a polished movie.

So, what’s important here is: make sure you create your recruitment videos with short duration — the shorter, the better.

Remember, your recruitment videos are supposed to inform the candidates and highlight some crucial information.

Therefore, providing them only the points they should know is key in creating effective recruitment videos. In the first few seconds, the viewers are supposed to see whether they’re a fit for the jobs you offer.

According to Skill Scout’s research, you’ve got 1 minute 36 seconds of a candidate’s attention.

That’s to say, the ideal length of a recruitment video is around 3 minutes long. To keep it safe, keep it under 5 minutes.

You can create an explainer video for your recruitment video as it’s an affordable, concise, and powerful medium in getting your message across.

#2. Keep It Personal

To engage the candidates, even more, try to talk in their own language. It means that you better keep the video conversational and personal.

It’ll establish a personal connection between your company and the candidates.

Keeping the video conversational can also help your candidates feel valued, so they understand the content better.

You can start by breaking down the critical message and job specifics in a casual, relaxed manner.

Try to use second-person pronouns (you, we, etc.) to keep it casual as you’re talking to your colleagues.

#3. Include FAQ

Another crucial thing to include in the recruitment videos is the requirements for the candidates.

Try to give answers to the most commonly asked questions to understand what you’re looking for in candidates and make them feel confident in applying.

The best way to do it is by putting yourself in candidates’ shoes. What you really need to know while applying for a job?

The more you can answer their questions in the video, the more chances you have to get more qualified applications. That way, you’d be able to recruit top, talented employees.

#4. Add Graphics and Animations

Instead of making a classic, mainstream talking heads video, try to use additional content. You can add graphics and animation to complement your visuals and make it more fun.

A recruitment video that sounds interesting makes the candidates have more interest in learning more.

In this matter, engaging animation can hold the candidate’s attention so they can focus on the content of the video — all the way until it ends.

Not to mention that with the help of graphics, you can simplify the complex and complicated topics. Just be sure the graphics and animation don’t distract from the message.

#5. Highlight Your Company Culture

In this digital era, candidates do a ton of research when they’re looking for the right place to make their next career move. They become more careful than ever.

That’s why the candidates tend to want to know what it’s like to work at the company and what kind of colleagues they’ll meet at the office. In other words, they want to have a solid grasp of the working environment.

So, give them reasons to trust your company by providing them some reasons why your company is unique and a great place to work.

Showcasing your company culture in recruitment videos allows you to get applicants aligned with your core culture and values.

Stunning Recruitment Videos: The Examples

A recruitment video brings elements to life better than a written job description. That’s why more and more savvy companies are using recruitment videos to attract and inform potential candidates about their jobs.

#1. Apple

Who doesn’t want to work in Apple Inc.? This big company created a stunning recruitment video.

As you can see from the video above, Apple features its employees and allows them to share their experiences working in the company.

It convinces the candidates to apply and experience the friendly experience yourself.

#2. Intel

This short recruitment video for Intel is quite funny and entertaining.

Within less than a minute, the company gives the candidates why they’re one of the best companies they could work at.

One of those reasons is: you can meet and see Ajay Bhatt, the co-inventor of the USB, in person at the office!

#3. HubSpot

HubSpot nailed their recruitment video by giving the candidates a mini-tour of their office. The video also shows the activity that employees do during their breaks.

The small interviews of some employees prove that HubSpot is a casual, family-like type of office where every employee has a sense of belongings.

After watching this recruitment video, candidates will feel welcome and get even more excited about applying.

#4. Google

Although working at Google is already everyone’s dream, the company still put a lot of effort into creating a compelling recruitment video each year.

In the video above, you can see that everyone has things they like most while working.

This is a powerful way to gain more trust in the candidates and tempt them to submit their applications.

That has been some best and essential tips in creating a stunning recruitment video to help you get the skillful employees you’ve been looking for in no time.

For more best practice and inspiring examples, you can read our another article: 10 Thought-Provoking Recruitment Videos and What Can You Learn From Them.

Do you have any other tips in creating recruitment videos? Let us know in the comment below!