5 Must-have Elements of The Most Effective Training Videos

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Videos have become one of the staple content in this digital age — it’s one of the most popular ways to consume content on the internet.

In a TED talk by Sal Khan: Let’s Use Videos to Reinvent Education — he suggested that videos can help the learning process through something called ‘flipped classroom’. It allows participants of the class to digest, figure out, and explore the content of a video at their own pace.

That said, videos can be a powerful tool to develop individuals in your company. This is why you should really consider using training videos to develop the skills of those working in your company.

But, what makes an effective training video? That’s what you’re going to learn from this blog.

1. Specific Learning Objectives

Having a clear objective will help you with several things:

  • Researching materials
  • Creating an enjoyable flow
  • Picking topics and examples to use

In order to decide the right training objective, first you need to understand who are going to be your audience.

Once you know your audience, you will be able to develop a detailed understanding of what they need to be trained for. If your audience is a particular group of your employees, take the time to research which skills need to be developed in order to improve their productivity.

In order to effectively formulate a learning objective, you need to first analyze your employees’ current as well as future or ideal skills which they will need to improve their performance.

Once you find out what the gaps between employees’ current and ideal skills are, you can then pinpoint the learning objectives more precisely.

According to Allencomm, your learning objective should be divided into three categories, which your methods should aim to cover.

  • Motivation: Provide a motivation to your audience (in this case your employees). Why do they need to improve themselves? and what’s in it for them in the long run?
  • Skills Mastery: Once the motivation is correct, you can start introducing the skills that they need to master.
  • Critical Thinking Mastery: After training is done, your audience should be able to put the skills and knowledge they just learned into their day-to-day tasks in critical-thinking and problem-solving situations.

If the training is for an external audience, it may be best for you to conduct a survey. Luckily, you don’t have to hand out survey papers — in this day and age, the availability of online forums and online surveys should be enough to help you refine your training materials.

Once you’ve gathered enough data to find out which topic you’re going to discuss in your training video — make sure you don’t stray too far away from it.

Keep the end goal in mind. Is it to train employees’ customer relationship skills? Or to help them become more skilled in performing technical tasks?

If you find more than one topic that needs to be covered, breaking down your training videos into a series is always a good idea.

Keeping your objective laser-focused for each of your training video is crucial.

You may be familiar with SEO. It is an extremely vast subject to learn. However, a known expert in the field, MOZ, publishes a training video for everyone on the internet called Whiteboard Friday.

They break down specific topics on each video. Like this one, for example, which talks about the most common objections to SEO.

5 Common Objections to SEO (& How to Respond) — Whiteboard Friday

By keeping the learning objective focused, you can deliver a more impactful and useful information to your audience.

2. Training Programs

Periodic Training

A periodic training program aims to resolve this problem by refreshing the information into the training participants’ minds after a set period of time.


Videos are especially effective when they are used in scenario-based training. The reason is that videos allow participants to visualize the scenarios.

Take for example this explainer video we made for ChatClass. It shows a scenario where ChatClass could be used by teachers to improve their teaching methods. This approach makes ChatClass seem significantly beneficial, and therefore memorable.

3. Short and to-the-Point Content

The graphics in a training video should also be non-disruptive to the information transfer process. The visuals should be prioritized to present several things:

  • The visual representation of actions, such as how to properly operate machine X.
  • Graphs and statistics to support instructive content.
  • Visualization of theories and instructions.

In addition to that, the voice-over and visual aspects of a training video have to correlate with each other. A well-synchronized training video can increase the chance of its content being retained.

4. High Production Value

Make sure that your training videos have decent resolution, well-drawn images, and smooth animation. Clear and enticing visual elements can keep your audience engaged on the video. That’s why you shouldn’t skimp on visuals and using stock graphics.

One thing that you should never overlook is the audio quality for the voice-over. Keep in mind that training videos will be presented in front of an audience — regardless of the group size. You need to make sure that the audio is clear enough to be understood by everyone in the room.

5. Call-to-Action

Useful Tips on Making an Effective Training Video

1) Aim for the Right Audience of the Subject

2) Highlight Takeaway Points

3) Choose the Right Voice Actor

4) Brand Your Video

First, you’ll get recognition by putting your brand out there. Second, you’ll slowly build up a reputation as an expert on that subject. HubSpot has even managed to build an entire landing page for their training videos — all of which are branded. So whenever one of their videos gets embedded into other sites, their brand get even more recognition.

Improving Quality and Views

Eventually, if you’re doing things right, the overall quality and view count for your training video will steadily go up!

Create an eye-catching explainer video for your training videos with us! We offer a wide range of packages that are tailored to improve learners' retention. Click on the banner below!

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Originally published at https://breadnbeyond.com on September 9, 2019.

Helping startups and business grow faster with explainer videos at https://breadnbeyond.com

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