5 Must-have Elements of The Most Effective Training Videos

1. Specific Learning Objectives

The first thing you need to create an effective training video is a clear objective. What viewers will learn from it, and how you’re going to make that happen for them.

  • Creating an enjoyable flow
  • Picking topics and examples to use
  • Skills Mastery: Once the motivation is correct, you can start introducing the skills that they need to master.
  • Critical Thinking Mastery: After training is done, your audience should be able to put the skills and knowledge they just learned into their day-to-day tasks in critical-thinking and problem-solving situations.

2. Training Programs

Once you’ve decided on the objectives of your training video, you should then get ready to develop a roadmap on how the training will be presented. There are two types of delivery methods for training videos.

Periodic Training

Even though videos are an effective way to share information with others, it’s not enough to rely on just one session per training. You see, the average person can only retain a mere 20% of what they learn after 30 days.


This approach of training videos enforces the materials to be instilled into a certain scenario that is likely to happen or has happened in real-life. By implementing the knowledge into actual use instead of using a hypothesis, it’s more likely to be imprinted into the participants’ memory.

3. Short and to-the-Point Content

A training video should be concise in delivering each instruction. Every decisive step should be in the form of key takeaways that are supported by statistics, and data that support why something should be done a particular way.

  • Graphs and statistics to support instructive content.
  • Visualization of theories and instructions.

4. High Production Value

While top-notch post-production processing is not essential for a training video, having a poor production value may create distractions throughout the video.

5. Call-to-Action

Last but not least, training videos should have a final call-to-action that invites its audience to improve themselves. It doesn’t have to be an active instruction to do certain things. It could be an invitation to another training session, or a suggestion to read a certain resource on the subject.

Useful Tips on Making an Effective Training Video

1) Aim for the Right Audience of the Subject

A training video should always be tailored to address the improvement needs of a certain group of audience. By not engaging the right audience, you’ll have to work twice: first to familiarize the topic to said audience, and second to actually improve their skills on said topic.

2) Highlight Takeaway Points

Make sure that the key points in your training video gets more portion of the screen in order to ensure its impact on your audience. Use visual elements like graphs, charts, and animations to draw your audience’s attention towards it.

3) Choose the Right Voice Actor

The voice actor who narrates your training video should be able to enunciate and deliver each point clearly. On top of that, they should also be able to set the tone for the entire video. Make sure that the voice actor you hire has all the essential voice acting skills.

4) Brand Your Video

If you’re throwing out training videos for free like MOZ and HubSpot, it’s never a bad thing to stamp your brand on it. There are two things that doing this will do:

Improving Quality and Views

Over time, as you create more training videos, you’ll be able to see which approach works and which approach flops. Take mental notes, create storyboards, and mind maps to better layout the flow of your training videos.



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