6 Outstanding Examples of Call-to-Action (CTA) That Drive Lead Generation
Running a campaign without a clear call-to-action is like fishing without a hook or bait… in the desert.
Call-to-action (CTA) is an essential tool to motivate your audience to take real steps toward becoming a customer or client. Without one, no matter how convincing your campaign is, your audience will get confused about what they should do next.
In this article, we’ll dive into six best examples of CTA to inspire your next video marketing campaign.
How to Make a Killer CTA?
Before we get down to the nitty-gritty, you must have a good understanding and the know-how required about creating a winning CTA.
In this case, we could write a full textbook on how to make a CTA that anyone can’t help but click. But, these four best practices are noteworthy enough to sum it all up:
- Keep your message clear and consistent. Clarity is the key here. Make sure you go straight to point in leading the audience to do your desired action: what they should do next and why they should. Don’t make them confused and lose interest.
- Avoid generic phrases. Cliché words such as “Buy Now,” “Join Now,” “Call Us,” or “Free Download” is already overused and no longer effective. In this case, you need to flex your creative muscle to come up with something fresh, which is way more captivating for the audience to click.
- Speak directly to audiences. Using the first-person pronouns (just like the way you talk to your friends) is a smart way to make the audience feel included. Try to use the word “you”, so they can feel as though they’re being spoken to directly. Besides, you can also speak your prospective customers’ language to convince them to do pretty much your desired action.
- Create a sense of urgency. Free items with limited time offers are most likely to entice the audience even more. In this case, creating a sense of urgency is a witty way to drive them to convert quickly.
- Make it stand out. No one is going to be able to click on your CTA if they don’t even know where it is. In this matter, designing your CTA and making it visible and catchy is another necessity. Try to use vibrant colors (bright red and green are mostly used) to make it contrast with the surrounding content.
5 Killer CTA Examples to Click On
CTA: Join Free for a Month
Getting your audience to commit to a subscription is definitely not an easy task. But Netflix nailed it with “cancel anytime” right above the “Join free for a Month” CTA.
That’s a smart way to capture audience attention in the first place and convince them to join the membership since it’s still free, which means it’s a risk-free move to try.
CTA: Yes, I want to learn!
In most cases, creating a CTA that leads you to make a purchase can come off as off-putting or pushy. Breadnbeyond attempts to remedy that concern by using the first-person and responsive CTA “Yes, I want to learn.”
This kind of CTA evokes a response from the audience. Not to mention that between its simple style of text and vibrant color, backed with prominent placement, this CTA is just waiting to be clicked.
Quicksprout did an excellent job of catching the audience’s attention with “are you doing your SEO wrong?” written boldly.
That phrase can spark audience curiosity from the get-go. Along with that, there’s “Search” CTA as the “hook” button that leads to conversion.
CTA: Find your morning motivation
Creating a simple quiz can be an enchanting trick to put your CTA. Chick-fil-A did a great job at it. Rather than flat out telling you to check on their breakfast menu, Chick-fil-A smartly putting a personality quiz to grab your attention.
By clicking it through, you don’t only get to see what they’re selling but also a fun quiz result that can motivate your morning.
CTA: Click Here to Get Started!
Countdown style is one of the best examples of creating a sense of urgency. It can be a smart and powerful method to push potential customers into making a faster decision on a purchase they’re considering.
Blogging.org uses a countdown timer to give its CTA “Click Here to Get Started!” a clear visual cue to tell the audiences that if they want the offering, they should wait no more and take action within a specified time.
6. Whale and Dolphin Conservation (WDC)
CTA: I wish to end whaling
Empathy is key to a great campaign. Creating an empathetic CTA allows you to connect with an audience in an impactful, emotional way.
One of the excellent CTA examples of this matter is Whale and Dolphin Conservation (WDC) that bring whaling issue to attention in a genuine and accessible way. With “I wish to end whaling” CTA, it creates strong bonds with the audience and encourages them to take action to stop the commercial whaling immediately.
There’s no excuse why your campaigns should not have a well-crafted CTA that is designed for the audiences to take action.
By all means, no matter what you’d like to accomplish with a campaign, you just won’t do it without the right CTA.
From all those examples above, now you know that the more information you can creatively provide your audience with your CTA, the better it will be to get them involved and do the action.
What’s your favorite CTA so far? Did we miss something that was supposed to be on the list?
Let us know in the comment section below!