YouTube is a great marketing platform, but to be successful you need subscribers to join your channel, so how can you start? This article will provide you with practical tips on how to get YouTube subscribers.
YouTube is the most popular video-sharing social media platform and has one billion visitors each month — a number that is likely to grow. By 2021, 82% of all internet traffic will be coming from video — according to Cisco’s recent research.
YouTube is also the second-largest search engine after Google since you can find practically any kind of video there. Among its other achievements YouTube can boast that:
- Easily three billion search queries are submitted every month.
- As of 2017, 50% of all Internet users are active on YouTube.
- 100 hours of video content is uploaded every minute.
- 6 billion hours of video are watched every month.
These facts alone make YouTube one of the most vital marketing platforms for your business. You can link your channel to your website, and vice versa, which will make multi-channel marketing even easier. Let’s dive into what you’re here for.
How to Get YouTube Subscribers
There are many nifty tips and tricks that you can do to make your channel more appealing to subscribe to, but what we’re going to talk about here is how to get YouTube subscribers the organic way.
The main point of having subscribers is to have a constantly growing audience — it’s like having an email list, but for video content.
Subscribers are more important than views if you are aiming for the long run. Views are great for monetization, but not for brand-building. This article will hopefully give you an insight on how to grow your YouTube subscribers.
1. Upload Consistently And Constantly
A lot of people think that all you need to do is create an account and start posting interesting videos without thinking too much.
However, if you want to be successful on YouTube, you need to create a consistent and constant content strategy.
Stability is a sign of any big YouTube channel. They upload regularly and they stick with the same style or genre of videos.
Here’s the thing: at first, you’ll feel disappointed that your YouTube video hasn’t been successful overnight.
But even the big brands have to post multiple videos. The more videos you produce, the more views you have for your brand and views are necessary to get YouTube subscribers.
For instance, one of Volkswagen’s latest video campaigns utilized a story over three videos, which saw them achieve 155 million views.
This is the real deal. So, please, keep on working and before you know it results will come!
2. Be Remarkable
With over 100 hours of video uploaded every minute, you need a way for your content to be distinguishable enough to get viewers to click it, and it has to be remarkable.
Distinctiveness and uniqueness count in developing a name for yourself. Content that is too simple will not get much recognition. This also includes intriguing titles and thumbnails.
A channel that has a consistent video style, and is really good at it, is a channel handled by someone who knows how to get YouTube subscribers.
You need to deliver content that explains your best-kept secrets and the most effective strategies. This is the information your competitors won’t be able to share.
3. Share Useful and Valuable Information
Customers want more bang for their hard-earned bucks. Today they are looking for information they can use to improve their lifestyle or to fix problems.
You don’t have to make long videos to share information, for example, with an explainer video, you can squeeze a great deal of information into less than 60 seconds.
Ensure your content follows this golden rule to earn your audience’s trust so that when they bump into a problem that they can’t solve, they’ll come to you.
4. Ask Viewers to Subscribe
YouTube views mean nothing if you don’t have any subscribers for the longer run. At the end of the video, simply thank the viewer, and ask them to subscribe.
Most YouTube users find channels that talk to them directly more interesting. Guide them to do so by doing it in this order:
One: Tell them what to do i.e: “subscribe to our channel”.
Two: Tell them how to do it, i.e. “by clicking on the button above”.
Three: Tell them what they’ll get, i.e. “to stay informed of the top video marketing practices and achieve a higher conversion rate”.
5. Suggest Other Videos with Similar Topics
Suggested videos are the messages that appear at the corner of a video as it is playing.
While some YouTube marketers seem to overuse these, a few well-placed suggestions will help viewers to explore your other videos with similar topics and eventually convince some to take action (in this case, subscribing).
This process is very similar to inserting internal links to an article: you direct them to a new page that you’ve made as you are mentioning a certain topic. Take a look at this example:
In addition to being a useful tool for viewers to navigate through your videos, this tool will also expose your expertise in specific topics.
You can sprinkle these throughout your videos to cover as many topics as possible. When someone finds that your channel has many videos that they like, they’ll share it — which is why suggested videos are a prime way to get YouTube subscribers.
6. Add A YouTube Widget To Your Site
If you’re new to the YouTube world, chances are your website has more of an audience. Blogs and YouTube channels are pretty similar in the sense that they both depend on a good title, proper usage of keywords, user engagement, etc.
If you run a blog with a considerable audience, another way to get YouTube subscribers is by embedding a YouTube subscribe button over there.
However, unlike your blog, 70% of YouTube traffic will not return unless you have them subscribed to something.
While most content creators advocate a mailing list, you can also offer them the chance to subscribe to your YouTube channel.
Widgets are one of those tools that achieve a better result because they are less obtrusive (no emails pinging into their inbox). At the same time, your YouTube videos will be generally less sales-y. You can even opt to earn extra money from YouTube ads.
7. Cover the Latest Topics to get Your Video Trending
The ‘Trending’ tab on YouTube is an ever-changing hall of fame of creators. Reaching this page will certainly give your channel great exposure and therefore more subscribers. There are no ‘best practices’ to reach the Trending tab.
But there are several characteristics of trending videos from creators. Here are some of them:
- Use clickbait thumbnails for your YouTube videos.
- Create a title that raises curiosity.
- Make a list of very specific things on a popular topic, i.e: “10 Things Successful CEOs do Everyday Before Bed”.
- Cover the latest trend.
- Be Controversial (not suggested).
In addition to Trending pages, you can team up with other channels to be each other’s featured channels. Ask them to place you on their ‘Featured Channels’ and you’ll gain momentum from their audience.
The more traffic you gain, the more subscribers you are likely to have sign-ups to your channel.
8. Interact With Your Community
You’ll see better results when you interact with the YouTube community. There are three ways that you can create meaningful interactions:
- Ask questions, like which topics they want to see covered in the next video. This will help you turn things around if you’re doing poorly and improve things that you’re doing well.
- Watch and comment on videos from other channels in a similar niche.
- Interact with comments on your videos properly. Use YouTube’s comment management dashboard to make things easier.
- Learn how to post a message to your YouTube subscribers using the feed update feature.
You can amplify your interaction through other social media like Instagram, Facebook, or Twitter. If they take the effort to be one of your followers on one of these platforms, chances are they already like your content. So, keep them around. Their support will take you a long way.
9. Offer Something in Return
Everybody likes to receive something, so give your viewers a reason to subscribe or promote you. The most popular way to return the favor to your subscribers is by doing a giveaway.
In addition, to being your viewers’ source of entertainment, making an additional investment like personalizing the giveaway prize helps a lot in growing your name.
Some YouTubers are even willing to do something very bold like: “When we have 500 subscribers our managing director will shave their head on YouTube.”
This will intrigue audiences and they will want you to reach that target. It means an increased subscriber count. This kind of strategy is also known as gamification.
Bonus Tactic: Expand to Other Video Platforms
YouTube is the biggest video sharing platform right now. But don’t think that other platforms can’t help you to expand your audience.
Sites like Vimeo, DailyMotion, and even Facebook rack up a great number of video views every month. Go ahead and check out our review of the best YouTube alternatives to see more options.
YouTube is already a major influencer for your online success in the future. The most relevant data for YouTube marketing is the number of subscribers you have.
After all, YouTube is a community-based network. You need to implement particular elements that will encourage users to subscribe to your channel today.
Hopefully, this article can help you with that, and ultimately assist you to grow your business.
How many new subscribers have you had this month? Leave your thoughts in the comments below.
- Set yourself a realistic subscriber goal. Your key focus should be to slowly build a channel over time; aiming too high will get you discouraged.
- Add two annotations to your next video.
- Add a widget to your blog/website that connects to your YouTube channel; it will work great for web visitors who don’t know that you also provide this service.
- Create a reward for your subscribers when you reach your goal. It will make them feel like they’re part of the process and will also boost loyalty.
- Connect with other YouTubers to be listed on their Featured channels to get some free exposure.
- Check out the type of content that works for other YouTubers. This will give you close insight into viewers’ needs and wants.
- Spend 15 minutes a day interacting with the YouTube community. This will help increase engagement and people who are coming to your channel will be more inclined to subscribe.
Originally published at https://breadnbeyond.com on July 3, 2015.