We’ve broken down content writing 101, from basics to providing tips for how you can approach content writing — Digitalks is a virtual brown bag lunch meeting by Breadnbeyond’s Digital Marketing team where all valuable information, feedback, ideas, seminars, and training sessions are shared. Writing for digital marketing purposes is totally different from writing a journal or diary. It will require the right blend of approaches.

Are you looking to get your first 1,000 Subscribers on YouTube? Let’s put this major milestone into perspective! — YouTube is a great way to share your content with the world. Not only is it a great place to find information and entertainment, but it can also be a powerful tool for business owners and entrepreneurs. If you want to make money with YouTube, you need to first get…

Should you go for video ads? Or maybe static display ads work better? — Display ads play an important role in any online marketing strategy. They can be used to tell a story or promote a product more creatively than traditional text-based ads. On the other hand, static ads are easier to create and can be more affordable. And while they may lack the…

Here’s how you can track the most important Google Analytics metrics — When you use GA to track your blog, you’ll see data like how visitors came to your blog, how much time they spent, and which blogs they visited. It can be a bit overwhelming for a complete newbie. So, this is a guide for you. What is Google Analytics? Google Analytics offers you robust…

Livestream video is a versatile tool that offers audiences a clearer window into your business — Video marketing is currently trending, with 85% of marketers saying it is an effective way of gaining online attention. Using this within your marketing and campaign strategies can attract new customers, while consistently engaging existing customers. Whether by marketing new products, adding to your brand image, or maintaining contact with…

For those who long for chats by the coffee machine and the whirr of printers… — The benefits of working from home — such as not having to commute and being able to wear your pajamas 24/7 seemed to greatly outweigh the negatives. However, there’s always an elephant in the room: loneliness. Most people who work from home will tell you that one of the biggest…

They have a lot to say in a very short time — Healthcare is essential for everyday life. But there are times when even seasoned industry professionals face difficulties communicating the information regular people need to make knowledgeable decisions. Luckily, explainer videos, with their ability to convey complex knowledge concisely and engagingly, are now a staple in savvy marketing campaigns everywhere.

Interactive video is an effective way to create a more personalized, immersive, user-driven experience — Interactive content is at least 81% more effective in grabbing people’s attention than traditional static content. The increased effectiveness stems from its ability to allow the viewers to get more involved through a personalized experience, which improves engagement and conversion rates. While there are various forms of interactive content marketing…

What does it take to create high-converting landing pages? — If you are looking to up your landing page game and land more conversions, you may want to consider adding a compelling video. Most of us prefer watching to reading because it is simply easier. Video content can deliver a message more engagingly than plain text. This is critical when…