Because we, humans, are highly visual creatures

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Have you felt like you were not making sense to another person next to you when you have a discussion and you started to whip out a pen and a paper to illustrate it with sketchy images, and boom!

They said, “Oh, I get it now!.”

As the world becomes more and more saturated with businesses using content marketing, we leave no stone unturned to make our content stand out and rise against the clutter.

Visual content marketing is a powerful way to help you achieve that.

Not only does visual content help you to convey your message better, but…

A great sales process comes from an effective marketing funnel.

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Marketing funnels might sound too technical and complicated, especially if you’re a newbie in your business or industry.

That being said, you need to get your marketing funnel right to make sure that you understand your consumer buying process.

In this post, we’ll explain what you need to know about the marketing funnel and how it plays such a significant role in your business success.

Let’s jump right in!

What Exactly Is a Marketing Funnel?

Simply put, a marketing funnel is a visualization for understanding the process of turning leads into customers.

Illustration by freepik

Who doesn’t watch YouTube videos nowadays? Nobody.

As a marketer yourself, you must know that this second-largest search engine worldwide has now become a potential marketing channel.

It’s an ideal place to host your marketing videos for free and get more awareness in no time.

But, with a lot of competition out there, users and viewers have such limitless options of videos they want to watch on the platform. That’s why they become pickier than ever.

To stand out from the crowd, you can start by creating an intro and outro for your YouTube videos.

We’ve talked about the YouTube…

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Videos have become a prominent medium to interact with the audience across the globe. Nearly 45% of viewers view videos on YouTube or Facebook for more than an hour. YouTube alone has almost 500 million hours of video viewership per day.


These numbers are rising day by day, increasing the viewer base every day. Easy access to the internet at affordable prices, use of smartphones, and social media have increased the video content’s consumption base.

A lot of varied online content is being developed for targeted audiences by businesses and brands.

Various tactics like — promotional content, blogs, stories…

Illustration by freepik

When you’re creating your marketing videos, you must know that it’s not all about the visuals.

You also need to pay attention to audio elements too.

After all, videos are the combination of both stunning visuals and intriguing audio, aren’t they?

Therefore, your visuals and audio should be balanced. That being said, many marketers still focus too much on what they want to include on the screen, favoring high visual quality over high audio quality.

But, you don’t have to be one of them.

Today, adding audio elements like sound effects and background music has never been this easy and…

Our daily routine in a nutshell? Eat, sleep, YouTube, and repeat. Let’s admit it.

We use YouTube to find videos, any videos, from how to make a perfect omelet to curb your memes compilations.

It’s easy just to spend hours and hours just watching online videos on this platform.

Yeah. It’s now safe to say that YouTube has now become a part of our daily lives. Well, at least most of us.

With more than 2 billion logged-in monthly users, This most popular video-sharing platform is now the second-largest search engine worldwide — just right behind google.

Now that almost…

Guess what type of videos that businesses should have besides explainer videos?

It’s a trailer video.

If you’re looking for a way to spark your audience’s curiosity about your upcoming events or new product release, trailer videos might be the answer.

Trailer videos are one of the most engaging types of marketing video every savvy marketer needs to consider creating.

This type of video is quick and straightforward, making it more enticing for potential customers to click and watch.

In this article, we’ll get more in-depth about trailer videos so that you can understand why your brand needs one.

Trailer Video: What Exactly Is It and Why Do You Need One?


People just love watching videos, don't they?

They jump into YouTube and other social media just to enjoy different videos, from the curb your meme compilations to how to open a can of coke quickly.

This video craze makes video content a staple tool for savvy marketers determined to survive and thrive in the crowded market.

With staggering numbers on the video marketing statistics each year, it makes sense to say that video marketing is here to stay.

A business that hasn’t jumped into the video marketing bandwagon is actually leaving its money on the table.

And when it comes…

When you shop online, would you buy a product from a store that seems so untrustworthy?

I bet no, right? Too much risk.

Online stores keep growing dramatically, after all.

With tons of options out there, online shoppers are more likely to spend more effort to research and explore a store they’ve never interacted with before they decide to make a purchase.

In the era of video-first, more and more businesses are jumping into the video marketing bandwagon to grab audience attention. And explainer videos are one of the top-performing videos many marketers are investing in.

Thanks to the internet, marketers can now create their own explainer videos easily with tools or software out there.

That’s said, they still need some skill and time to operate all those tools to craft a professional-looking explainer video.

That’s why explainer video companies come in handy. Businesses can rely on a professional explainer video company to get the results they need and want easily.



Helping startups and business grow faster with explainer videos at

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