A Walkthrough to Whiteboard Animation: Styles, Types, Software, and Other Important Information
In this modern era, all information can be found online. People tend to browse, watch, read, and do other activities through online media.
There are multiple ways to market and promote products, which have been developed in recent years.
The advancement of technology has brought marketers to find out more creative ways to enhance brand awareness.
Most marketers have jumped to use explainer videos to market their brands and increase the number of customers.
Various types of explainer videos exist in this world. One of the most well-known explainer video styles is whiteboard animation.
What exactly is a Whiteboard Animation?
From its name, whiteboard animation is designed by showing static images drawn on the screen or board.
The creator leads viewers with clear and concise drawings. Moreover, the script of the video is led by the third-person narrator so that the viewers can listen to the messages clearly.
The mesmerizing clips and drawing on the whiteboard have a good impact on viewers to put the brand last longer in their memory.
Types of Whiteboard Animation that Suits Your Brand Awareness
There are various types of whiteboard animation are made based on audiences’ needs. We can recommend you five types:
The Overview Explainer Video
The animation highlights things that make you different from other companies. Thus, you must be concise with your brand messages when you decide to use this type.
The Pre-roll Ad
From its name, we know that this kind of animated video will be played before the main video on Youtube or another streaming tool. This type lasts for 15–20 seconds; therefore, advertisers must be clear about the things they are going to say.
The Specific Product Video
This whiteboard type lasts longer than other videos about 90 seconds to 3 minutes long. The long duration is determined because the video will talk about certain companies deeply.
The Campaign Update Animation
This type will focus on explaining your projects or campaigns over some important issues. Companies who want to promote their campaign, can use whiteboard animation to give a quick explanation to their viewers.
Holiday Greeting Videos
The whiteboard video positively makes your greetings look larger alive, and realistic. The animator can be requested to make a video out of anything.
There are still lots of different types of whiteboard explainer videos that can offer. The most important thing about the type is the clients’ demands and desires.
Clients can request any different type of video from the video animation company or animators but they have to be clear and concise about the storyline, characters, backgrounds, scripts, and others so that the messages of the video are delivered to audiences and viewers.
Recommended Whiteboard Animation Software for your D.I.Y Video
If you are a creative creator, these recommended whiteboard animation software can be used to create your own whiteboard animation.
VideoScribe
One of the leading programs to create creative whiteboard animation videos with an affordable variety of prices.
By utilizing this program, you can simply select pictures, texts, and background. The rest will be taken care of by the program.
There is a free trial available for this program. It starts from $ 6.50/ month and $ 75/ year.
Explaindio
Another software is Explaindio. It is suitable for Mac and Windows users to create compelling and appealing whiteboard videos.
It offers you complete facilities before-mentioned as FMV (full motion video) and whiteboard sketch components.
You can get it by paying $ 59/year. It is quite affordable for what you can get out of it.
Adobe Animate CC
Established by Adobe, Adobe Animate CC is ready to help creators to make whiteboard animation with new animation techniques.
This software offers you a tilt-sensitive vector that gives the brush effect look alive. This software starts from $ 19.99.
Powtoon
For a more affordable price of whiteboard software, Powtoon can be a suggested software for creative creators.
Starting from $ 16/ month, this software offers you various templates that enable you to design a super creative whiteboard animation for any theme.
Camtasia
Camtasia is a video editing tool that is also suitable to help you create an incredible whiteboard animation is Camtasia.
Camtasia is considered to be quite an expensive program because it costs $ 249 for a single-user license.
However, it also offers you around 500,000 free stock photos, videos, audio, and even images that you can organize to complete your whiteboard animation.
Things You Should Pay Attention to Before Making Your Whiteboard Animation
If you are an animator or creative creator, a list of things you need to understand to make whiteboard animation would not be a burden for you.
However, if you do not have any knowledge about the preparation, then it is bad.
This part will discuss things you should pay attention to before creating or asking an animation agency to create your animated video.
First things first, try to consider the storyline of the whiteboard animation video that you want to provide.
The storyline must meet the audiences’ problems and needs. Further, try to provide solutions and offers on your storyline. Further, it will be greater if you decide on characters that can represent your audiences as well.
For whiteboard animation, it is important to mind keeping the hand drawing on your video. Whiteboard animation is an animated video that identical to its hand drawing.
For the characters in the video, it will be great if they have emotions that also represent your viewers’ feelings about their issues in recent days.
Last but not least, the drawings of whiteboard animation must be sequential. In other words, the drawings are related to one another. This sequence is used to keep your audience’s attention on the video plot and messaging.
Advertising Your Business through Whiteboard Animation
Advertising your products and engaging new customers to come to you can be done by explaining products through animated videos like whiteboard animation.
Just in a few seconds or minutes, your products will be explained clearly and attractively with whiteboard animation!
If you’re a visual learner, here’s a video to sum up all the points above:
