Digitalks #02. Aesthetics in Social Media Marketing
How an aesthetically-pleasing profile, posts, and brand image make differences
Digitalks is a virtual brown bag lunch meeting by Breadnbeyond’s Digital Marketing team where all valuable information, feedback, ideas, seminars, and training sessions are shared.
Social media has now become the go-to channel for most of today’s businesses to expand their reach and catch more eyeballs.
The thing is that more businesses on those platforms mean more challenges.
One way to stand out is to jump into brand aesthetics.
The term ‘aesthetic’ might sound too fancy and bougie.
But, when it comes to social media marketing, your brand aesthetics ensure consistency in your content and a solid follower base.
As the owner and founder of Rempahanku and Gwimbap Kimbap, Amirah shared how she manages her small businesses by creating eye-pleasing content visuals that also streamline the brand’s messaging, tone, and style.
How to Get Started?
Make sure to understand why you use social media in the first place. ask questions to yourself like:
- What is my brand’s overall purpose?
- Who are my ideal customers?
- What kind of content do they want to watch?
Next, do research to find out where your audiences and potential customers hang out. That way, you can pick one platform to focus on and build connections.
At the end of the day, it’s all about your audiences
So, before building a brand aesthetic, it’s important to remember the basics of social media marketing:
- Relationship over numbers
- Delivering content your audience wants — make it all about them
- Facts tell, but stories sell
Establishing a Brand Aesthetic
A unique style and aesthetics will differentiate you from competitors and will leave a mark of long-lasting familiarity and a positive impression on your audiences.
Those aesthetic posts make my feed more organized, and appealing to the eye while also symbolizing the business brand.
Here are my go-to tips when creating visually-appealing social media posts with a little-to-no budget:
Understand the business and audience persona
It’s crucial to understand your businesses in the first place, so you can target the right audiences and appeal to them in the right way with the right content.
Seek design and style inspiration from other brands
It’s always best to spend a lot of your time learning from your competitors.
Try to find what they lack and what you can “steal” — not copying their brands, of course.
Choose a color palette that makes a statement
Try to pick and choose a color palette that represents your brand — and keep it consistent, so it can increase brand identification.
Also, randomly incorporating all or mixing not complimentary colors together is not visually pleasing.
Pick templates (filters, fonts, etc.) that can be used across channels
Consistent templates and formats make social feeds more eye-pleasing.
They also make content quick to create and more shareable across different social media platforms.
Brand Aesthetic Does NOT Mean That…
- You’re being too salesy or overly promotional. The intention is to engage audiences and make them stick around with authentic, visually-appealing content.
- You only rely on the visually-appealing appealing content. You also want your content to be interactive, too — and that’s the challenge.
- You’re getting too excited about all the new aesthetic ideas that sometimes come unexpectedly all at once, so you are overposting them.
- You have to invest in fancy equipment or hire professional photographers or videographers. Today’s smartphone cameras and budget-friendly editing apps can shoot professional-looking social media content.
Related:
Breadnbeyond has useful resources that can help you hone your social media marketing skills. You can subscribe here to get free e-books!
