AI-Generated Content for SEO: Can It Rank on Google?
Discovering whether AI-generated content is safe for your website and worth investing in for SEO.
Shall we agree that Artificial Intelligence (AI) has led the charge in tech trends?
From AI-powered tools to AI-generated content, these topics have captured a lot of attention.
AI writing assistants like ChatGPT have transformed how marketers create, optimize, and distribute content online.
Marketers can save countless hours — from brainstorming ideas to publishing content with AI tools.
But the big questions are: Is AI-generated content safe for your website? Will it hurt your SEO? Or can it rank on Google?
While answers remain debatable, we aim to shed light to help you make wiser decisions when using AI writer assistants.
What Is AI-generated Content?
In a nutshell, AI-generated content is materials created by algorithms and systems with minimal human involvement.
It may include many forms of content, such as blog posts, images, illustrations, and social media videos.
With an almost hassle-free process, an AI content generator aims to assist creators in producing content instantly, maintaining time and cost-efficiency.
However, despite all its efficiency points, AI content may pose issues with duplicity.
This results from AI’s nature of learning from existing content available on the internet.
This makes AI-generated content risky without proper adjustments and editing.
Can AI-Generated Content Rank on Google
The common concern among marketers is whether AI-created content is a good investment for their site.
“Is it safe to share on online platforms? Can it rank on search engines?”
According to Google, AI-generated content won’t negatively affect your site ranking with some considerations.
As long as your content remains valuable, unique, and relevant, it won’t negatively affect your site’s ranking.
Google prioritizes content quality over its creation method, following the E-E-A-T framework.
- E — Expertise
- E — Experience
- A — Authoritativeness
- T — Trustworthiness
Yet, AI-generated content might not fully meet these criteria, so manual check and recheck is necessary.
What Can You Do?
When optimizing content for SEO, Google encourages a people-first approach rather than prioritizing strategies solely to cater to search engines.
People-first content conveys material primarily for the audience’s benefit rather than manipulating search rankings.
With various ranking factors, the priority lies in genuinely helpful content, reflecting experience, expertise, authoritativeness, and trustworthiness.
However, while the others contribute to building trust, your content doesn’t need to excel in all aspects simultaneously.
For instance, one piece might excel due to the experience it offers, while another might stand out because of its expert insights.
Tips on Using AI Content Generators
To help you use AI tools more effectively, we’ve listed some tips for generating high-quality content.
Consider the following points:
- Decide your main keywords. Long-tail keywords often perform better.
- Create the content’s outline.
- Make natural commands to AI generators.
- Combine original thoughts and research.
- Include your personal experience and expertise.
- Fact-check and edit your content.
- Optimize your content with link building.
- Check your content for plagiarism.
As AI integrates further into content marketing, distinguishing between machine-generated and human-created content grows trickier.
While you edit your piece, spotting AI-produced content might involve picking up on subtle hints like repetitions or inconsistencies.
AI algorithms occasionally adhere to patterns or reuse phrases, resulting in content that feels less organic and more structured.
It’s also crucial to understand the limitations of AI tools, such as the lack of updated knowledge and human creativity.
In a highly competitive and dynamic industry, more and more marketers use AI tools to produce marketing content, such as blog posts and commercial videos.
However, if you think AI tools lack flexibility and creativity, Breadnebyond can help you craft customizable content for your business.
Read more about the latest marketing practices or watch our portfolio on YouTube.
