Should You Invest in Animated Music Videos?

Answering why your next music video should be animated.

Breadnbeyond
4 min readOct 18, 2024
Illustration by undefined from Ric Neal’s Images on Canva

Music lacks depth without visuals — something feels missing, doesn’t it?

You might have watched hundreds of music videos, but what do you think of animated music videos?

While live-action videos are everywhere, animation adds a unique flair and fresh concepts to this industry.

Here are some top reasons you should invest in animated music videos for your next project!

Budget-Wise Production

Being budget-wise means getting great visuals and storytelling without spending a ton.

Animated music videos are different from live-action videos, which need complicated setups, locations, and actors.

Animations are fully made right in the studio, which cuts out the need for on-site filming, travel costs, and other logistical hassles.

More importantly, further tweaks or updates in animations can be done digitally at a low cost without expensive physical re-shoots.

Future-Proof Investment

Investing in animated music videos can be a smart, long-term move for musicians and those working in the music industry.

Based on our expertise, animation stays relevant as trends and technology change. This means your investment continues to deliver value over time.

Unlike some other styles that might fade, animation remains fresh and engaging, making sure your content stays appealing for years.

Innovative Storytelling

Custom animations let you tell your story in creative and unique ways that live-action might not allow.

They deliver imaginative visuals and unconventional narratives to capture attention and stand out from the rest.

Even the craziest ideas, imagination, and storytelling are made possible to live with animations.

Stand Out in Style

Music captures the ears, and visuals impress the eyes. Animations can make a bold statement with your music video.

Eye-catching visuals and creative designs can help you stand out in style and build a unique identity among the crowd.

It’s a way to show off your style and grab attention in a way that’s hard to match with other types of video.

Creative Freedom

As mentioned previously, animations give you the freedom to let your imagination run wild.

You can create any story, world, character, or visual effect you dream up without the limitations of physical production.

This means you can explore bold, unique ideas and bring your artistic vision to life without constraints.

For musicians with specific colors and styles, animated music videos can help them present their art preferences.

Better Engagement

In terms of results, animated music videos are as effective as live-action videos.

If made professionally, animated music videos can drive higher engagement than other formats.

To achieve maximum impact, planning and designing your music video carefully are necessary.

Work with experienced directors and animators to ensure you deliver a high-quality final product.

Examples of Animated Music Video

We’ve produced several animated music videos on our YouTube channel, and we’re excited to share them with you. Check out some of our standout projects:

#1. As It Was — Harry Styles

We use cartoon characters to convey the story of this song. Another spotlight is the typography used to deliver the lyrics. As of this article’s publication, the video has garnered more than 2,6K views.

#2. Healing — Clarx and Moe Aly

We deliver a dreamy concept for this song, especially in the beginning, with a purplish atmosphere.

We add cartoon characters with various settings that live up to the overall story. So far, this video has gained more than 1,6K views.

#3. Hero — Alan Walker and Sasha Alex Sloan

This production is one of our favorites. While, in fact, we love the song, the animated lyric video turns out to be one of our best masterpieces.

We maintain a consistent look with a single main character, which is a 3D car, but we also play along with the dynamic settings. Seamless motions and vibrant colors have set this video apart from the rest.

#4. Animal Spirits — Vulfpeck

For this video, we use the “animal spirits” concept, an economic term for a collective enthusiasm among individuals that results in economic prosperity.

This video combines real footage with colorful animations. For example, it uses a picture of a cityscape with illustrations that move along the beats.

#5. Yesterday — The Beatles

This is one of the most creative concepts we have produced.

In some scenes, we use real pictures of the legendary band with other illustrated elements in some scenes.

Even though it has vibrant colors, we can still enjoy that classic vibe.

As an award-winning animation company, Breadnbeyond understands the power of animated music videos.

Animated music videos offer flexibility, innovative storytelling, and long-lasting appeal for musicians and singers.

We can help you bring your music to life with animations to get the impressions it deserves.

Go to our YouTube channel to watch our exciting videos. Or visit our service page to connect with us!

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Breadnbeyond
Breadnbeyond

Written by Breadnbeyond

Crafting animated explainer videos since 2009. Visit our website: https://breadnbeyond.com/

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