How Augmented-Reality (AR) Animations Can Boost Your Brand
What are AR animations? And how to implement them to grow your brand?
Augmented Reality (AR) is a new technology trend that brings a unique experience to the virtual world.
More and more businesses use AR to provide a memorable marketing experience to their potential customers.
The rise of AR animations is also worth noting and considering for businesses.
As an innovative trend, AR animation can help your brand stand out and provide an impressive promotion.
What are Augmented Reality (AR) Animations?
Many of us have watched many animations or animated videos on television and online platforms.
However, to watch AR animations, we need specialized tools to enjoy the visuals and experience.
AR animations are animated objects generated using digital tools and overlaid in the real-world environment using augmented reality (AR) technology.
Implementing AR animations involves digital devices such as smartphones or tablet cameras to scan real-world objects.
Audiences can scan a product, image, or location with their devices, and digital animations will appear on the screen to interact with them.
Unlike common animated videos, the production of VR animations is more complex.
It typically involves a team of professionals with different skills and areas of expertise, like VR developers, 3D artists, content writers, project managers, and Quality Assurance (QA) testers.
Meanwhile, some tools required to create AR animations include AR Software Development Kit, animation software, AR-enabled devices, and cloud-based AR services.
Read: Explainer Videos for Business: Do Companies Need Them?
Benefits of Using AR Animations for Your Brand
Although AR animations have a more complex production process and need specific tools to operate, they offer many benefits for your brand.
If you use AR animations as a part of your marketing agenda, here are some benefits you can get:
- Stand out from competitors.
- Improve brand engagement with customers through interactive experiences.
- Enhance customer experience, leading to improved customer satisfaction and loyalty.
- Increase brand recognition and awareness through unique and memorable experiences.
- Showcase products in a unique and innovative way, increasing conversion rates.
- Opportunity to collect valuable data and insights about customer behavior and preferences.
Examples of Successful AR Animation Campaigns
In fact, some well-known world-class brands have tried AR animations as a part of their marketing.
We compiled three brands that have created a great hit among audiences because of their AR animation campaigns.
Disney’s “Magic Bench” in 2017
Disney Research released an AR animation project called “Magic Bench.”
It required a user to sit on a bench in front of a screen and watch 3D animated characters interacting with them in real-time.
The project was a huge hit and showcased the potential of AR animations in entertainment.
Pokemon Go in 2016
You may remember how Pokemon Go became massively viral a few years ago.
Pokemon Go is a mobile game that uses AR technology to allow players to see and capture virtual Pokemon in real-world locations.
The game became a cultural phenomenon, with millions of players worldwide and a significant boost in sales for the Pokemon franchise.
Pepsi Max’s “Unbelievable Bus Shelter” Campaign in 2014
Pepsi Max released an AR animation campaign where they installed digital screens in bus shelters showing realistic animations of wild events on the streets.
You could see a tiger loosed on the streets; aliens attacked the city, and more.
The campaign succeeded, gaining millions of views and shares online and increasing brand awareness.
Read: 45+ Explainer Video Examples in 12 Different Industries
The number of brands that use AR animations for business promotions is still relatively uncompetitive.
So, it’s an excellent opportunity for your brand to exploit the moment.
However, remember that creating an AR animation campaign requires a lot of resources, talents, and tools.
Ensure that your business plan the right strategy and calculate the marketing budget properly to succeed in the project.
