In the era of video-first, more and more businesses are jumping into the video marketing bandwagon to grab audience attention. And explainer videos are one of the top-performing videos many marketers are investing in.
Thanks to the internet, marketers can now create their own explainer videos easily with tools or software out there.
That’s said, they still need some skill and time to operate all those tools to craft a professional-looking explainer video.
That’s why explainer video companies come in handy. Businesses can rely on a professional explainer video company to get the results they need and want easily.
With a lot of explainer video companies out there, it can be confusing to decide which company is right for you. (See far-reaching of explainer video companies: 100+ Top Explainer Video Companies)
That’s what this post is for. You’ll understand what factors you need to consider when choosing a perfect explainer video company to work with.
Why Do You Need an Explainer Video Company?
Besides all the tools and software you can utilize out there, hiring an experienced explainer video company provides you with an easy way to produce a stunning video.
You can simply just tell an explainer video the message you want to deliver to your audiences, and they’ll know exactly what to do with it.
At this point, the question is: do I really need an explainer video company to craft my explainer video?
If you’re still on the fence about whether or not to work with a professional explainer video company, here are some reasons to help you find the answer:
Professional Explainer Video Companies Know Your Market
Not only does a professional company help you with explainer video production, but it also gives you some insights into your market.
In other words, they won’t just produce explainer videos, but they also make sure that it stands out among the crowd so you can get the best results.
A professional explainer video company will research your market and understand how your competitors are doing. This way, they’ll know what type of video should you produce with them.
You Can Just Sit Back and Relax
Creating your explainer video on your own can be such a headache; you need to learn how to use tools, you need to have a lot of time (and patience!).
You also need to have a lot of practice, so it doesn’t look “stiff” or unprofessional.
When you hire a professional, you simply can tell them what you want to convey in your videos. And they take care of the rest of it.
They know how to make a high-converting explainer video from scratch, from the scriptwriting to the animation process.
You Have a Lot of Options
Who says that hiring an explainer video company costs you big bucks? There are a lot of affordable companies that offer you a budget-friendly production cost.
It means that even if you’re in a small business with a shoestring budget, you can still produce a stunning, professionally-made explainer video. So, you don’t have to be a big corporate with a deep pocket to craft your explainer videos.
5 Things to Consider When Choosing an Explainer Video Company
Now that you understand the importance of hiring a professional explainer video for your brand, it’s time to break down some of the factors that you should consider before choosing an explainer video company.
There you go:
#1. Understand Your Goals
It’s always important to start with yourself. Before you start choosing an explainer video company, make sure you’ve defined your goals and objectives for the video.
You must set a clear expectation so you know what the company should bring to the table. Many marketers skip this step. As a result, they don’t even know what to do with the explainer video they’ve crafted.
So, make sure you ask yourself before you start exploring explainer video companies: ‘Why do I need an explainer video in the first place?’
#2. Mind Your Budget
You can also narrow down your explainer video companies choice depending on your budget.
If you’re a small business with a tight budget, it’d be painful for you to hire a high-end explainer video company that could cost you $50,000 for the production, right?
Therefore, it’s crucial to choose a company that matches your budget. Don’t worry. An affordable explainer video company doesn’t mean that they only create cheap-looking videos.
With a little bit of research, you can find a bunch of budget-friendly companies that deliver a professional, captivating explainer video.
#3. Know Your Business’ Needs
Understanding your business needs is important to ensure that you choose a company that aligns with your brand.
In other words, you need to make sure that the explainer video you work with is capable of fulfilling your needs in terms of explainer videos.
By understanding your business needs, you know what to expect from the video company. This way, it’d be easier to narrow them down.
#4. Company Portfolios
To make sure you work with the right explainer video company, you need to do a lot of research.
You can also rely on their portfolios to understand their works, styles, and tone.
Take a look at the company’s showreel and, more importantly, their recent projects. From their portfolios, you can see if what they deliver goes in line with your business’ quality standards.
#5. Look for Reviews
To help you be even more convinced, you can look for the company’s reviews online. See what other clients say about them.
You can find out the prospect company’s flaws or goods from other people.
You should rely more on third-party review sites, such as Clutch, Crunchbase, Design Rush, and more. All clients who have submitted their reviews on those sites are unbiased and neutral to be more trustworthy.
That has been a quick guide on how to choose the right explainer video company for your brand.
Besides all those things to consider above, it’s also important to trust your gut. Once you think a company produces stunning videos that make you say, “Whoa, I love it!” it might be worth investing in.
If you’re looking for an affordable explainer video company that delivers professional results, Breadnbeyond is worth considering!
See our packages and prices here.
Do you have your own way of choosing an explainer video company for your business? Feel free to share with others in the comments section below!