Digitalks #01. All the Basics of Content Writing
We’ve broken down content writing 101, from basics to providing tips for how you can approach content writing
Digitalks is a virtual brown bag lunch meeting by Breadnbeyond’s Digital Marketing team where all valuable information, feedback, ideas, seminars, and training sessions are shared.
Writing for digital marketing purposes is totally different from writing a journal or diary.
It will require the right blend of approaches.
Too promotional, you’ll scare the audience away. Too many stories, you’ll dilute the core message. Too formal, you’ll be seen as a straitlaced and dauntingly “professional”. Too informal, you’ll appear to be so unprofessional.
As a writer at Milkwhale, shared her insights on writing for marketing purposes, challenges, expectations, realities, and what works for her to write appealing and effective copies.
Diana thought that…
- Content writing is going to be such an easy peasy job because she loves to write.
- Writing whatever she felt and wanted — audiences will love it.
- All the writings she wrote will encourage audiences to buy a product or service.
Until realities finally hit
- Write a variety of topics (even when you don’t familiar with them)
- Rejections and revisions are all in a day’s work
- Highly requires critical thinking because readers are smart and picky
The elephant in the room
- Writer’s block
- Write about the same topic multiple times (sometimes just too many times) over
“So, how do you overcome with the harsh reality of content writing?”
Here are Diana’s go-to tips when it comes to writing content for digital marketing campaigns. We’ll keep it brief for all skimmers out there.
Curb your ego
Write for your readers
Keep it simple
Use simple English
Don’t forget about SEO
To maximize the exposure, make sure what you write is on-demand
Headings and formatting do matter
No one wants to read blocks of text
Have a backup plan
When the writer’s block hit, use the go-to template or go back to basic with simple prompts
Practice proofreading
Think of the person who will be reading the content. What would they think of this?
Read often
Reading can improve your grammar and writing structure skills.
Find what you like in the process
Try to find something you enjoy in the whole writing process.
Rejection is part of growth
Criticism helps you remember and learn better about what often works and what doesn’t.
When we talk about a good content writing
Here are some inspiring examples:
Ahref
Grammarly
Domestika
“Why? What do they have in common?”
- Consistency in upgrading their content
- Easy-on-eyes formats and catchy featured images
- Education and promotion are well-balanced. They subtly explain how their products or service can provide a solution
- Provide valuable, easy-to-digest information
So… what is content writing to you?
Breadnbeyond has useful resources that can help you hone your content writing skills. You can subscribe here to get free e-books!
