How to Create High-Performing Marketing Videos to Grow Your Business

Illustration by Elf-Moondance on Pixabay

The reason why video marketing is popular is quite simple: people love watching videos.

This situation encourages marketers to invest more in the engaging format to expand their audience and boost their conversion rates.

Video might be a hot and profitable marketing tactic, but it using it for better marketing results isn’t as easy as you might think.

Even pro marketers have made at least one awful video marketing mistake in their career that can only be more hindering to their business than profiting.

To help you avoid those pitfalls, we’ve listed some best strategies for creating a successful video marketing campaign.

1) Make it as short as possible

Just because people love watching videos, it doesn’t mean they will watch an hour-long video from a brand.

You need to remember that you’re creating a marketing video, not a daily vlog — so the shorter, the better.

The ideal length for marketing videos is around 2 minutes.

In this case, it’s crucial to start with a killer script so you can ensure that you get all your core messages effectively in such a short period of time without overwhelming your audience.

You can also highlight your audience’s pain points right off the bat so they can engage with your video from the first few seconds they click on it.

Read More: Keep your videos short and focused

2) Evoke viewers’ emotions

Gone are the days where you do the hard selling method, bragging about your brand and tell all the awesome features it has.

Today’s video marketing, or marketing in general, doesn’t work that way.

Videos are a perfect medium for storytelling. It makes it easier for you to tell stories that tap into human emotions.

And when you evoke the audience’s emotions, it means you successfully establish a personal connection with them.

This, as a result, will lead to more shares and exposure to your videos.

By all means, instead of blatantly tell audiences to buy your product, you can tell intriguing stories that your audience actually wants to watch and share with others.

If they remember your story, they’ll automatically remember your brand too.

3) Keep an eye on the latest trends

Video marketing is a fast-paced, constantly changing field. It’s so easy to get your marketing video content lost in flood.

You can say that trends come and go when it comes to video marketing. The key to staying competitive here is to keep an eye out for the latest trends.

Social media are ideal platforms to discover what kind of content your target audiences enjoy watching recently.

This way, you can create relatable and relevant video content that makes you stand out in the crowd.

You might as well need to see what your top competitors are doing. Find out what content they produce for their audiences and how you can do it better.

4) Don’t skimp on video SEO

Videos can rank your website on the top page of search engine result pages (SERPs). Therefore, it can drive more traffic to your website.

But, to achieve that, you need to invest in video optimization. Like a regular SEO, video content has its own SEO rules to be indexed by search engines.

Video SEO might sound too technical, but it actually isn’t daunting as you think it’s going to be.

Here are some actionable tips you can follow to optimize your video and make it more SEO-friendly:

  • Use a keyword-based title and description
  • Include a transcript
  • Create a catchy thumbnail
  • Add appropriate tags

To make video optimization even easier, you can leverage video tools like Tubics, TubeBuddy, vidIQ, etc.

Those tools provide you with automatic suggestions of areas that need to be optimized.

Read More:

Reasons why you should optimize your product videos

How can video content help your SEO?

5) Choose the right video hosting platform

One of the most common mistakes that video marketers made is hosting their marketing videos on the wrong platforms.

No video hosting platforms are created the same.

You need to research each of them to find out whether it’s the right place to share your videos on.

For instance, if you have a wide range of target audiences and look for an affordable way to spread your marketing videos, you can go for social media platforms like YouTube.

However, if you want even more targeted audiences (so that you can share the video to the right audience in the right place at the right time), you should try video hosting platforms that are specifically designed for marketing purposes like Wistia or Vidyard.

That has been a quick guide on creating a perfect marketing video to stand out in the 2021 competition and beyond.

If you ever need help in producing professional-looking videos by yourself, Breadnbeyond can help. Get a free consultation here.

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