Sitemap

The Power of Screencast Animations for Tech Businesses

How do screencast animations clarify communication for your tech business?

4 min readMay 6, 2024
Illustration by Poocho Std. from Canva

Have you seen a screencast animation anywhere online? Or is this your first time hearing the term?

Whether you’re familiar with it or not, screencast animations have quietly revolutionized how tech businesses communicate.

These dynamic videos excel at capturing the essence of software and app operations or another technical showcase.

Let’s explore the power of screencast animations for tech businesses, along with some examples from our production house!

What are Screencast Animations?

Screencast animations are dynamic videos showcasing actions performed on a computer or mobile device screen.

They are often used to demonstrate how to use an app or software feature.

Many tech businesses also use them to showcase digital workflows or provide tutorials.

At its core, a screencast animation records everything happening on a computer or smartphone screen.

Such actions may include mouse movements, clicks, typing, and changes within software applications or websites.

Unlike static screenshots or text-based tutorials, screencast animations give a more engaging and interactive way of conveying information.

Other elements included in screencast animations are voice-over narration, text overlays, annotations, and visual effects.

Additional elements are implemented to enhance clarity and understanding.

These elements help guide viewers through the content, providing context, explanations, and instructions as needed.

Read More: 16 Amazing Styles of Video Animation

Examples of Screencast Animations

We’ve produced several screencast animations for diverse tech industries. Let’s take a look at some of them.

#1. Screencast Animations for Cloud-Based Platform

We created this video for ACCELQ as an AI-powered and cloud-based platform.

At the beginning of the video, we deliver the benefits of using ACCELQ with dynamic and sleek animations.

We include screencast animations to demonstrate the winning features of the platform and how these features can help users stay efficient.

#2. Screencast Animation for a Community Platform

One of our screen animations features Zuju Digital as a community platform for football lovers.

The animated video delivers some of the main features of the platform by showing screencasts on how to use it.

You can also see real footage at the beginning of the video, making it more engaging and enticing to watch.

#3. Screencast Animation for a Webinar Platform

We combine cartoon animation with screencast video to showcase a webinar platform.

The vibrant two-dimensional cartoon animation at the beginning aims to catch attention and engage the audience.

Meanwhile, the screencast video in the middle provides crucial information on the benefits of using the platform compared to others.

How Tech Businesses Can Use Screencast Animations

Tech businesses can use screencast animations in many ways, such as product demonstrations, user onboarding, and product promotions.

For demonstrating a product, screencast animations provide a visual representation of how your software or app works.

This makes it easier for potential customers to understand its capabilities.

On the other hand, screencast animations are invaluable for tech businesses when it comes to training new users or employees.

You can create step-by-step tutorials that guide users through the setup process, basic functionalities, and advanced features of your product.

Screencast animations can also be used for marketing and sales purposes by highlighting key features and benefits of your tech products.

You can use this animation to facilitate internal communication and collaboration, such as for presentations, project updates, and training materials.

Read: Create Explainer Videos for Fintech Business

Benefits of Using Screencast Animations

As for the benefits, screencast animations possess many advantages for tech businesses, such as:

  • Providing a clear visual representation. A high level of clear communication helps viewers to understand complex information.
  • More engaging than text-based content. Dynamic visuals, animations, and demonstrations in screencast animations can result in higher engagement and retention.
  • Conveying information efficiently. Audiences can watch a short video to grasp the concepts and information quickly and entertainingly.
  • Serving as versatile content. Screencast animations can be used for various purposes, making them a valuable tool for tech businesses.

Breadnbeyond is an experienced player in the industry that helps you create screencast animations for diverse purposes and industries.

We can help your tech business produce high-quality animated videos, from creating concepts and scripts to delivering the final output back to you.

Contact us to consult with our experts and find the best solution for your business.

Still looking for inspiration? Check out our YouTube channel to watch our production videos!

--

--

Breadnbeyond
Breadnbeyond

Written by Breadnbeyond

Crafting animated explainer videos since 2009. Visit our website: https://breadnbeyond.com/

No responses yet