Creating a Winning Digital Marketing Campaign
In a world where everything goes digital, digital marketing is a must for marketers who aim to stay ahead of the game.
Regardless of the size of your business and what industry it belongs to, digital marketing has now become a common practice for promoting products and services.
Since more and more businesses are jumping onto the digital marketing bandwagon, you need a solid and advanced strategy to make sure that your digital marketing brings all the maximum benefits you hoped for.
With a well-prepared digital marketing strategy, you can also make yourself stand out from the competition.
Here are some essential strategies you need to consider to create a high-profiting digital marketing campaign.
Establish and Maintain a Website
Your website is your online store that can cater to your target customers’ needs 24/7.
You can upload and display your products or services on this platform, so it would be much easier for your target customers to see what you offer them.
Since the potential customer is able to access your website almost anywhere at any time, it would be much easier for you to expand your reach.
This way, you can grow your business globally and target your demographic beyond your location.
For example, Batik Keris, a batik Pekalongan brand, successfully uses its website to showcase traditional batik designs and sell products to both local and international customers, expanding its market reach far beyond Indonesia.
A well-crafted website also gives your business more professionalism and credibility, giving potential customers the reassurance they need to trust your brand.
Create Valuable Content
Content is the backbone of your website.
It is what makes potential customers click on your website and spend more time.
Therefore, you need to constantly create valuable and informative content to entice more visitors and make them engage.
There is a bunch of content you can create for your websites, such as blog posts, explainer videos, e-books, infographics, cheat sheets, and more.
The more diverse your content, the more likely your potential customers to spend their time longer on your website.
Of course, you should invest more time and effort to create content that brings real value and information to your target customers.
If they find your content valuable and unique, they will come back for more.
Invest in Search Engine Optimization (SEO)
The Internet has now become a chock-a-block place with digital content. To make your content stand out, you need to optimize them.
Search Engine Optimization (SEO) allows your content to sit on the top pages of search engines (like Google) so that it generates more clicks and qualified visitors to your site — which eventually increases your conversion rates.
SEO is a powerful way of building a strong web presence and bypassing your competition.
Here are some quick checklists to make your content SEO-friendly:
- Use keyword-based titles
- Have a clean site structure
- Optimize for mobile devices
- Enable fast load times
- Make sure your website and URL are secure
Leverage Email Marketing
Email might seem like an old-fashioned way to interact with your friends or family.
But, when it comes to digital marketing, this communication tool remains effective in building a more casual and meaningful relationship with your customers.
Combined with the right messaging, email marketing offers you an opportunity to speak directly to your potential customers in their inboxes, helping them to get closer and more comfortable with your brand.
With email marketing, you can send them newsletters, special offers, exclusive content, and more.
One thing to bear in mind here, though. You need to make sure that you send only messages that benefit your potential customers.
After all, no one really wants to open an email about a brand that is bragging about its greatness.
Build Strong Social Media Profiles
Do you know that today more than 4.14 billion users connect to at least one social network more or less regularly every month?
The staggering number of active users makes it clear that social media can be a high-profiting digital marketing channel for your business.
A solid social media presence allows your potential customers to find and interact with your brand seamlessly.
It also helps you to expand your reach and catch more eyeballs.
That said, with a lot of competition on the platforms, you can make yourself stand out by constantly sharing your easy-to-digest content and showing off your business personality with your posts.
Make sure you talk to your potential customers like a human and treat them like your best friends — because they are.
At Breadnbeyond, we craft cool animated explainer videos that take your overall marketing campaign to the next level.
Check our portfolios or ask us anything.
Also, we have blogs full of FREE marketing resources that are your gateway to staying ahead of the marketing curve. Feel free to check it out here!
You can also get a chance to win a free personalized explainer video by completing our survey 👉 https://forms.gle/PR82bEWpuoVhr4QT9 👈
