Digitalks #20. A Walkthrough of Breadnbeyond’s Digital Marketing Remote Team
How we strive to bring our A-game and build our online presence, from creating content to establishing partnerships.
Digitalks is a virtual brown bag meeting by Breadnbeyond’s Digital Marketing team where all valuable information, feedback, ideas, seminars, and training sessions are shared.
Many people think of digital marketing as media buying.
Allocating budgets to different marketing channels, deciding how much a click or an impression from a target audience is worth, and leaning back to see what happens.
That is not how digital marketing is treated at Breadnbeyond.
Our head of the digital marketing team, , walked us through how we execute marketing campaigns and communicate the value of our services online.
Mission
We aim to drive brand visibility, engage more target audiences, and ultimately generate sales.
We leverage data-driven insights, creative campaigns, and cutting-edge technologies to enhance brand awareness, attract qualified leads, and foster meaningful connections.
Get to know our digital marketing team
At Breadnbeyond, our dedicated Digital Marketing team takes pride in our primary responsibility of enhancing our website’s presence and cultivating valuable partnerships with our audiences.
We consist of outreach specialists, social media specialists, and writers.
Through our expertise and strategic approach, we aim to create captivating content that not only attracts visitors but also fosters long-term engagement.
Here are some of our priorities:
- utilize search engine optimization (SEO) strategies
- build a solid partnership with other relevant companies with the outreach campaigns
- deliver valuable content
- engage in social media initiatives to drive traffic and increase our website’s reach.
Since we focus on achieving long-term results, we invest in organic strategies that grow stronger with time.
With no shortcuts, we patiently cultivate our brand’s reputation through quality content, ethical practices, and meaningful engagement.
Just as a tree takes root and stands tall over the years, our organic approach allows us to build a solid foundation for sustained success.
While others may opt for fleeting tactics, we embrace the slow and steady path, reaping the sweet fruits of our efforts even for years to come.
A regular week
Throughout the week, the team members maintain regular communication channels, collaborating on projects, sharing updates, and seeking guidance when needed.
Our week likely kicks off with a planning session, ensuring everyone knows what to do and how to prioritize.
Daily stand-ups keep progress in check and surface roadblocks and challenges as the team work on reaching or exceeding our targets.
We also hold a dedicated weekly meeting to foster communication, alignment, and collaboration.
We stay informed about industry trends, attend relevant webinars or training sessions (including Digitalks), and actively contribute to our professional growth and the team’s overall success.
The sales team pours in 110% effort to keep the sales funnel full. Our account managers always buckle down to navigate conversations with our beloved clients. Our creative teams burn the midnight oil to craft compelling animated explainer videos. And we, the digital marketing team, warp speed through the realms of digital platforms to spread the word about our brand far and wide.
We create a symphony of seamless coordination, propelling Breadnbeyond forward and delighting clients at every step.
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