How to Build a Must-Watch Educational Video Series

Textbooks are cool. But how often do you actually reach for one when you want to learn something new?

Just like most people, I turn to YouTube, TikTok, or another video platform first.

Schools, businesses, and brands are all turning to video to educate, inform, and engage.

But here’s the million-dollar question: As a marketer, have you ever considered creating an educational video series as part of your strategy?

If not, you might be missing out on a goldmine of opportunity.

First, here's the TL;DR

• Choose a broad yet focused topic with room for multiple episodes.
• Develop a signature branding style that makes your videos instantly recognizable.
• Script your content to be engaging, structured, and easy to follow.
• Keep production quality professional yet approachable.
• Promote your series strategically and consistently to maximize reach.

I also made a quick checklist:

Why an Educational Video Series is Worth the Investment

Think of it this way: when you consistently put out valuable educational content, you establish yourself (and your brand) as an authority in your industry.

You’re providing solutions and teaching people how to solve their own problems with your help.

And here’s the kicker; people love to learn when the content is relevant to their interests and delivered in an engaging and digestible way.

Creating an educational video series can:

• Position you as a thought leader.
• Build trust with your audience.
• Generate high-quality leads organically.
• Increase brand awareness.
• Keep your audience coming back for more.

Sounds great, right? Now, let’s break down exactly how to create an educational video series that stands out.

Step 1: Find an Expandable Topic

The key to a successful video series is choosing a topic that has enough depth to be broken into multiple engaging episodes.

Random, one-off ideas won’t cut it. You need a topic that can branch out into subtopics and sustain interest over time.

How to Find the Right Topic

1. Start with keyword research. Use tools like Google’s Keyword Planner, Ahrefs, or Ubersuggest to find relevant keywords with high search volume and low-to-medium competition.
2. Explore online forums. Quora, Reddit, and niche-specific communities are goldmines for discovering what people are curious about.
3. Look at your competitors. See what’s already working in your industry and find ways to improve or put your unique spin on it.
4. Leverage customer FAQs. Your audience has questions — why not answer them in video format?
5. Make sure it’s expandable. A good topic should allow for multiple episodes, not just one.

Example:

If you’re in digital marketing, instead of making a single video on “SEO Basics,” you could create a series like:

• Episode 1: Understanding SEO Fundamentals
• Episode 2: How to Do Keyword Research Like a Pro
• Episode 3: The Do’s and Don’ts of On-Page Optimization
• Episode 4: Link-Building Strategies That Actually Work

See what we did there? One core topic branches into multiple in-depth videos.

Step 2: Develop a Signature Style & Branding

Think about your favorite content creators.

Chances are, you recognize them instantly because of their unique style, whether it’s their tone, visuals, intro, or even catchphrases.

Your educational video series should have a signature look and feel. This makes your brand instantly recognizable and creates a cohesive viewing experience.

Related: How to Tell Brand Stories With Explainer Videos

Ways to Make Your Videos Instantly Recognizable

• A signature intro or tagline. Just like PewDiePie’s “How’s it going, bros?” or Vsauce’s “Hey, Vsauce, Michael here.”
• Consistent color schemes & graphics. Use brand colors and custom motion graphics for a polished look.
• A unique animation or presentation style. Whether it’s hand-drawn animation, whiteboard explainers, or cinematic storytelling, pick a style and stick with it.
• A branded outro. A consistent way to close each episode, whether it’s a call-to-action or an engaging wrap-up.

Creating a Brand Identity That Stands Out from the Crowd

Step 3: Nail the Production Process

Once you have your topic and branding in place, it’s time to bring your videos to life.

Scripting: The Backbone of Your Video

A well-written script ensures your videos are engaging, structured, and to the point.

A script keeps you from rambling or losing focus even if you’re aiming for a casual, conversational tone.

Scripting Tips:

• Hook viewers in the first 10 seconds.
• Keep sentences short and easy to digest.
• Include a mix of storytelling, data, and examples.
• Write in a way that feels natural when spoken.

Production: Creating High-Quality Content

Your production quality should align with your brand. Whether you’re using a simple DIY setup or a full-blown production team, here are some essentials:

• High-quality visuals. Use clear, crisp video footage or engaging animations.
• Great audio. Invest in a good microphone because bad audio can ruin even the best video.
• Smooth editing. Cut out fluff, add dynamic transitions, and keep pacing engaging.

Example:

We helped Anxiety and Depression Association of America (ADAA), create a series of animated educational videos about mental health.

Every episode was carefully scripted and designed to be consistent; the theme, overall visuals and motion graphics, tone, etc.

Read More: Explainer Video Production Process

Step 4: Promote Your Video Series Like a Pro

A great video series won’t get views if nobody knows about it. Promotion is just as important as production.

Smart Promotion Strategies

1. Social Media Hype. Tease your series with snippets, behind-the-scenes content, and countdown posts.
2. SEO Optimization. Optimize video titles, descriptions, and thumbnails for search engines.
3. Dedicated Landing Page. Create a page on your website where all episodes live in one organized place.
4. Email Marketing. Send launch emails and updates to your audience.
5. Influencer Collaborations. Get industry influencers to share or engage with your content.
6. YouTube Playlists. Organize videos into a playlist for binge-watching ease.

Related: Video Distribution: 6 Strategies that Maximize Promotion

Maximize Your Exposure With Video Distribution Strategy

At Breadnbeyond, we craft cool, professional, animated explainer videos for your social media marketing strategy.

Check our works here.

Ready to jazz up your next social media campaign with a snazzy new video ad? Drop us a line. We’re all ears, and we’ve got a FREE consultation for you.