Essential Video Marketing Statistics to Fuel Your Strategy in 2020

Now that the new year and new decade are here, we can all look back and evaluate how’s the business went over the last year. It’s a perfect time for reflection and commitment to be even better!

Image for post
Image for post

As a new chapter has begun, it’s quintessential to refine your marketing strategy or add new ones to the mix.

Now, you might be wondering, “How to am I going to refine my strategy in this brand-new year?”

That’s almost every marketing question every time we enter a new year.

And the best answer I can offer is: more spend on your online video campaigns.

That might sound like a no-brainer answer, but I can explain why.

Video As The Best Performing Digital Content

Image for post
Image for post

I’m aware that the world “the best” shouldn’t be said lightly.

But, no matter how much you want to ignore the power of video content, you can’t deny the staggering numbers in the latest video marketing statistics over the past few years.

In 2019, video content already accounted for at least 80% of global internet traffic. And in 2022, we’d better get ready to be more and more surrounded by an abundance of video content day in and day out since it’ll make up to 82% of all customers traffic around the world.

So why are these numbers keep increasing?

This massive rise of video content continually happens due to the high demand for online video, mainly because internet users are more likely to pay attention and get excited about it.

If you’ve been in the marketing world for a while, you’d believe that no medium explains better than videos does.

At least 72% of customers learn about a product they interested in buying by watching a video. That’s because they claim that they can retain 95% of the message if they watch it through video compared to text.

Now it makes a lot of sense that online video usage and consumption keep doubles every year.

Social Media: A Cherry on Top

Image for post
Image for post

It’s social media that play a significant role in the constant increase in online video consumption and usage.

The rise of Stories, live-streaming features, and the hype of short videos have changed the way internet users consume online video content, and make an explosion of growth in video on social media in recent years.

So, it’s pretty much reason to say that social videos are stealing video marketing landscape in 2019 and the next following years.

Still not convinced?

These impressive numbers will blow your mind:

  • YouTube, the second-largest search engine worldwide, has 1.5 billion active users who watch 1 billion videos on the platform every day.
  • At least 75% of Facebook users watch video content every single day.
  • Instagram has more than 500 million active users that scroll their feed to watch video content each day.
  • There are at least 1.2 billion video views on Twitter per day.
  • Marketers that put their videos on LinkedIn reap a whopping 82% view rates.
  • Around 93% of video marketers get new audiences after they put their video content on social media.

As you look at the fascinating numbers above, now you know that you need no more questions for jumping into video marketing along with the social media marketing plan.

The Happy, Satisfied Video Marketers

Image for post
Image for post

Since video is the best content to build a strong connection between a brand and its customers, more and more marketers dive into the video marketing to reap the benefits they’ve been dreaming of.

As of 2019, more than 81% of businesses have been jumping into a video marketing strategy to leverage their entire business plan. This massive number is a 63% increase from last year.

Video marketers claim that they grow revenue 49% faster compared to those marketers who haven’t yet integrated video into their marketing mix. So it’s no wonder that more than 88% of them satisfied with the ROI than ever before.

Considering all the benefits video marketers have been getting all this time, more than 99% of them have a plan to continue their video marketing campaign in 2020, while 88% of them will expand their spend for it.

Wrapping Up: New Year, New Decade, New Strategy

In this new decade, where the level of noise in digital marketing competition is louder than ever, marketers are continuously looking for the best way to get their messages to be heard among the noise.

At this point, video content is a promising and potential type of content that you can rely on for this year and the few years to come.

Image for post
Image for post

With the statistics that show nothing but a constant increase with staggering numbers, video marketing remains the best option to revamp your marketing strategy.

For more mind-boggling numbers, check out these Video Marketing Statistics for 2020 so that you can head start your marketing campaigns this year’s marketing campaigns!

So, are you one of the 88% marketers that will expand their spend for online video ads this year?

Let me know in the comment below!

Helping startups and business grow faster with explainer videos at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store