A Quick Event Video Guide to Attract More Attendees
Event videos spark excitement, drive engagement, and capture the essence of an experience
If you need something powerful to promote your event, video could be the way to go. This suggestion does not come randomly but is based on several data.
HubSpot claimed that 73% of social media users want to watch videos on the platforms, and 54% ask marketers to create more video content.
Different statistics show that 85% of people decided to purchase a product after watching a promotional video. On the other hand, 80% of marketers agreed that videos could positively impact sales.
Are you interested in investing your marketing budget in making compelling event videos?
You can include the following content in your marketing plan to improve the outcome of your videos:
- Pre-event: to boost virality and invite as many people as possible
- During the event: to achieve the highest level of engagement
- Post-event: to elicit action and persuade participants to attend the following event
Now, you know the reasons why you need a video to promote your next event. It can lead people to understand your presence and influence them to buy a ticket or attend your event.
Furthermore, it can be a tool to find sponsorship.
However, creating an actionable video that drives attendees is not as easy as making a video for your personal Instagram Stories or TikTok.
It is supposed to smash your objectives. The following information may help you.
What Kind of Videos Can You Create for an Event?
Nowadays, there are various types of videos for marketing, and each of them has a different message to convey.
That’s why, as the first step, you need to plan out your goals and determine what kind of information you are going to highlight.
Here are some types of videos you can create to promote your events:
Explainer Videos
Did you know that to know more about a particular product or service, 95% of people prefer watching an explainer video?
You can give it a shot to boost your event promotion.
It has become one of the most favorite content among marketers since it may increase the conversion rates for their sites by 144%.
Important information about your event can be well delivered to your targeted audiences through the video because people may not be interested in reading a piece of text-based communication.
Behind-the-scenes Video
Give something extra by letting your audience feel the real side of your event. There is no need to post a click-bait blog post; post a behind-the-scenes video (BTS).
People love to see the process and story behind your successful event. It will enrich their overall experience.
Besides giving more authentic insight, a behind the scene video can build trust.
Trailer
Convince people to sign-up for your event using a 30–45 seconds video trailer.
Ensure you are using good-quality images and clips to show a compelling preview of your event.
You can also use an animated version like this animated trailer we created for the Paris 2024 Olympic Games:
Just pay attention to the music element to make the video look more fun and lively.
How-to
According to Google, ‘how-to’ videos earned more attention from audiences in the past few years. The good news is, it is still relatable for event promotion.
You need to explain how people can register themself to join your event, how to buy a ticket, or how to enter the venue, and other stuff.
Instead of using traditional explanations, you can create something more creative yet easy to understand using a short video with interactive visuals.
You can adjust the types of videos for your content plan.
An explainer video, trailer, and how-to video will be perfect for the pre-event, while behind the scene can be published after the event.
How to Create a Compelling Event Video?
It’s time to dig into some bonus tips on creating a fascinating and compelling video to promote an event that will generate a deceptively high return on investment (ROI).
Check these top 10 key ingredients:
- Prepare a list of must-have shots
- Capture the highlights of the event
- Keep your video short
- Focus on a complete story
- Interview the attendees to get actual testimony
- Only use high-quality footage
- Employ eye-catching motion graphics and visuals
- Include background music or audio that goes with the theme
- At the end of the video, include a call to action.
- Make the video easy to share
Here’s an example of an event video we created for Avrist Java Jazz Festival 2020:
If you ever need help with your professional-looking event video production, Breadnbeyond has got your back! Contact us here.
