Expert Roundup: Event Video Perks for Business
Marketing experts from different industries answered the question, “how do event videos help your business in your industry?”
Event videos showcase events, from conferences, to trade shows, to product launching.
It can be a teaser, too, like this one we created for the Paris 2024 Olympic Games:
Typical event videos feature footage of speakers, attendees, and the venue, as well as interviews with participants and behind-the-scenes glimpses of the event.
They can also include graphics, animation, and other visual elements to enhance the overall production value.
From reaching a wider audience to sharing your industry's uniqueness, there are tons of advantages marketers can achieve using this type of video.
We asked them how exactly event videos help them, and here are their answers.
Introduce Products to a Wider Audience
As the COO of a leading financial comparison website, we’ve used event videos to promote and showcase our company’s products and services.
Usually, we host and attend several events in order to network with industry professionals, potential partners, and potential customers.
When doing so, we create event videos to capture and share the highlights and key moments of these events and use the videos to promote our products or services to a wider audience.
We’ve used event videos that we’ve created to establish our brand and position ourselves as leaders in the field of financial comparison through social media channels.
Paw Vej, Chief Operating Officer, Financer.com
Educates and Builds Trust With Target Audience
One of the main benefits of using event videos is that they can be used to showcase a wide range of products and services in an engaging and interactive way.
This can be particularly useful for industries such as technology, where products and services are often complex and difficult to understand.
By creating a video that highlights the key features and benefits of a product or service, businesses can help educate their target audience and build trust in their brand.
Sanket Shah, CEO, InVideo
Generates More Users for In-App Events
A static Facebook ad may often go overlooked while users scroll through their feeds.
But a well-structured video will likely stop them in their tracks and entice them to engage with the post.
Take advantage of this by including a link to sign up for in-app events as part of the video’s call-to-action.
This is one of the most strategic ways to generate more business for your platform.
Creates a Connecting Narrative for Viewers
In fintech, some of the concepts can feel esoteric or impersonal, so video helps create a narrative and connection with your audience.
While most events are catered to fellow fintech professionals, video is still more engaging, curated, and accessible for most attendees.
An event video could be a tool to introduce speakers or to contextualize a new product or service before a seminar.
It can also be an effective summary that is made available to attendees and those who missed the event, giving you even more return on your investment in the event by continuously broadening your audience.
Gates Little, President & CEO, altLINE Sobanco
Produces High-Quality Marketing Content
Events, be they in-person or virtual, offer a wealth of valuable footage that can be used to highlight a company’s products, services, and culture.
By capturing and sharing event videos, businesses can give their audience a behind-the-scenes look at their company and create a sense of exclusivity and excitement.
Shaun Connell, Founder, Writing Tips Institute
Showcases the Company’s Products and Services
Event videos can be particularly useful for fintech companies because they provide a way for the company to share information about its products and services.
It generates buzz and excitement around the company and its products, which can help to drive customer interest and engagement.
Johannes Larsson, Founder & CEO, JohannesLarsson.com
Humanizes Your Marketing Efforts
I think event videos are incredibly powerful when it comes to humanizing marketing efforts.
By sharing these types of videos, you can give your audience a behind-the-scenes look at the company culture and the people who make it all happen.
It’s a great way to show the real people and personalities behind the brand and make the marketing feel more authentic and less pushy.
Allows Better Interaction to Improve Outcomes
As an MD, I have had the opportunity to use event videos in the healthcare industry and can testify to their effectiveness.
From patient education and treatment compliance to virtual collaborations between multiple medical personnel working across distances and time zones, event videos make the process easier and more efficient, leading to enhanced levels of care all around.
Ultimately, this translates into improved medical outcomes on several levels, which has strengthened our collective practice of medicine in meaningful ways.
Rosmy Barrios, Director, Health Reporter
Enhances Accessibility
I think, regardless of industry, event videos do more than provide content for marketing endeavors; they allow events to be more accessible to colleagues and customers.
Event videos can be captioned, have descriptive narration for the visually impaired, or provide information in a way that is more accessible for different kinds of learners.
Relying solely on in-person presentations at events will inevitably exclude valuable audiences, so event videos can help you broaden your reach.
Andrew Gonzales, President, BusinessLoans.com
Attracts Investments or Funding
Event videos can be particularly useful for the AI industry as they can help to share information about new research, technologies, and trends in the field with a wider audience.
For example, a company or research group might use event videos to share highlights from a conference or workshop or to promote a webinar or other online event.
Mike Stuzzi, Founder, Mike Stuzzi
Captures Your Unique Atmosphere
As for my company working in the healthcare realm, using event videos is a great tool to capture and convey the unique atmosphere of medical events.
Our viewers can learn about healthcare trends in an engaging way through interviews with leading practitioners, lectures from respected doctors, or footage from exciting conferences.
It has also allowed us to extend the impact of our events beyond the physical space — connecting with audiences all over the world who are interested in healthcare advancements, which has been essential for furthering our mission of promoting education and advocacy in healthcare.
Erik Pham, CEO, Health Canal
