Everything You Need to Know About Video Licensing on the Internet

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We’re living in a time where videos are being uploaded at a faster rate than ever. On average, 300 hour-worth of videos are being uploaded to YouTube every minute!

The massive volume of content available online makes it difficult for the original creators to keep track of their work and get the proper credits for it. Which is where video licensing steps in to save the day.

Before we get into the various types of licenses registered under creative commons, let’s talk a little bit about copyright.

Understanding Copyright

“The exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.”

Copyright protection is available for original works, published or unpublished. In this article, we’ll mostly talk about licensing videos, but there are other types of work that can be protected by a copyright claim. They are:

  • Paintings
  • Literary works
  • Live performances
  • Photographs
  • Movies
  • Videos
  • Software

The primary purpose of copyright is to properly credit and protect the time, resources, effort, and creativity that the original author(s) spend on their works. But the protection is not always absolute that it prevents other people from using a person’s work as an inspiration.

1) Public Domain License

2) Content Attribution and How It Helps You

Over time, content attribution can help you promote your work (and name) to more and more people — for free! Whether you’re an independent creator or a brand, this means more exposure — which could go either way. So take this with a grain of salt when you’re making your content.

Remember Logan Paul’s video with a dead man’s body? Exactly.

3) Creative Commons Licenses

If you create content like us, a Creative Commons license can be the way to go since it allows you to control the usage and distribution of your intellectual properties.

4) ShareAlike (SA)

5) No Derivatives License (ND)

6) Non Commercial License (NC)

Getting Your Own License

When Do I Need My Own License?

  • Infringement Lawsuit: registering your work enables you to file a lawsuit to enforce copyright in federal court.
  • Evidence of Validity: having written and valid evidence of your copyright to a certain work is always a plus.
  • Statutory Damages and Attorney’s Fees: having a registered work means you could claim statutory damages and attorney’s fees.
  • Public Record: when you register your work, the public will be able to see that it is protected by copyright and that you are the copyright owner.

What You Need to Register Your Videos and Intellectual Properties

However, if you want to obtain a patent or a trademark in the U.S, you’ll need to apply to the U.S Patent and Trademark Office. Read more on this here.

How Much Does a License Cost?

Common variables that can affect the cost of a video’s license are:

  • Format: SD, HD, FHD, 4K, 8K
  • Audience: Local, Regional, National, Worldwide
  • Intended use: commercial, non-commercial, educational, charity, etc.
  • License duration: 1, 2, 5, 10 years or perpetual

The Most Common Licenses You Should Know

#1. Fixed License Fee

#2. Revenue Share

#3. Minimum Guarantee Revenue Share

#4. Pay Per View

At Breadnbeyond, we offer a wide range of animated explainer video packages that are tailored to boost your company’s sales in the next campaign. Click on the banner below!

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Originally published at https://breadnbeyond.com on February 7, 2019.

Helping startups and business grow faster with explainer videos at https://breadnbeyond.com

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