Explainer Video Cost: A Price Guide For Any Budget

It’s such a common knowledge now that an explainer video is one of the best types of strategy to start your small business video marketing campaigns.

It provides you with a unique format to attract more audiences at affordable prices.

If you want to jump onto the explainer video bandwagon for the first time, one thing that might come across your mind is: “how much does an explainer video cost?”

That’s one of the most frequently asked questions our sales team get.

Then, you might ask Google:

With that vague range, it’s not too helpful, right?

That’s a common question with so many answers, and the best one I can give you is: “it depends.”

Many factors can affect the cost of an explainer video; some of them include:

• The styles of animation and the quality of it
• Delivery time (when you need the project to be finally completed)
• Video length
• The technical specifications of your project
• And many more

While an explainer video seems pretty straightforward and short, there are many essentials it needs to create a compelling, well-crafted video. That’s why the costs for an explainer video is not set in stone.

But, it doesn’t mean you can’t come up with a pretty good estimate. Today, we’ll give the pricing options for you to get a glimpse of the amount you should spend on creating an explainer video that drives results. That way, you’ll be well on your way to understand where your brand fits the best.

So, here are three pricing options you can consider to spend your dollar on:

Online video maker (start from $20)

The easiest way to create your explainer video is to rely on online video makers. There are a bunch of online platforms (with simple tools and stock footages) you can use to tailor your explainer video.

Here’s some online software you can try:

• Powtoon
• Animaker
• Adobe Spark
• Animatron Studio
• Wideo
• Biteable
• Vyond
• Toonly

If you’re a busy solo entrepreneur with shoestring-budget, this option is worth considering. The tools mentioned mostly offer you an easy-to-use interface to create your explainer video in just minutes, no design skills needed.

The obvious drawback of using those platforms is that they only offer you minimal features– mainly if you use the basic, free version. So, you’re less likely to get much content customized. However, you can still customize essential elements such as texts, characters, color palettes, etc.). After all, it’s not a wrong choice to create a straightforward, effortless explainer video for your small business.

Hire a freelancer team (costs vary)

Hiring a freelancer team to craft your explainer video is another option you have. If you want to create the video a bit more professionally than using online software, or there’s a piece of the video you need, then freelancers are one of the best ways to go.

Here are the places where you can find them:

• PeoplePerHour
• Videopixie
• Upwork
• Fiverr

Considering that freelancers are continually hustling for every gig, don’t be surprised if they charged you with a massive amount in the long run. And since explainer video production has several steps, you need to find the best freelancer team that can do it all (script, storyboarding, animation, sound editing, voice-over, etc.).

An explainer video company (average $20,000 per minute) — Best Option

I’m going to say that this is the best option I can recommend to you. A professional explainer video company higher your chances to create a well-customized explainer video that works.

They’ll help you to produce your explainer video from scratch to finish. Also, the companies are aware of explainer video marketing trends and communicate it to you so you can create an excellent explainer video that’s effective for your target audience.

Here are other advantages of using an explainer video company:

• You get a full-service with a full team of professionals that have loads of experience and spend most of their time to work together.
• You will have different teams where they specialize in their respective field.
• You can rest assured that the quality of your explainer video is at its best
• You get an account manager to communicate your ideas, references, and needs, at any time (from the start to the end of your project).
• You can be confident that your explainer video is created to represent your business or brand.

An average 60-second animated explainer video from a professional company with full-service may cost you at least $20,000. This reasonable price is well worth the benefits you reap with a top-notch, well-crafted explainer video.

So, which option do you think fits your business needs? Remember, it’s crucial to know your business needs and the dollars you have in your pocket before creating an explainer video you can be proud of.

Do you need an explainer video company to help you create a high-quality explainer video at an affordable price?

Breadnbeyond might be an exciting option for you.

As a professional explainer video company, Breadnbeyond offers you packages that you can pick based on your business’ needs. You can choose your favorite style of animation and let us do the rest!

Let us know your thoughts in the comment section below!