Explainer Video for Mobile Apps Explained
Why do you need an explainer video to promote your mobile app?
With the advancement of technology, phone apps are getting increasingly popular.
Developers created phone apps for various uses, varying from apps that assist people in managing daily tasks, as well as apps for entertainment.
Imagine if you have to choose between a mobile phone that can only be used to call and text, or a phone where you can access your social media accounts, take and keep photos, listen to music, and many other features, as well as for calling and texting purposes.
I’m quite confident that most of you will choose the latter option.
Why? Simply because it’s more convenient.
We are more attached to our mobile phones than we used to be.
Back in the old days, we only use our phones to call or text people, the basics. Mobile phones also used to be very bulky and impractical to carry around.
Compared to phones these days, they used to be quite expensive. But with all the features that modern phones have, we no longer feel that as expensive, but it’s a necessity.
Along the way, mobile phones are becoming a must-have item we cannot live without.
App developers realize that humans’ obsession with mobile phones is an opportunity for them to make some money out of it.
How?
By making apps that make life simpler, and fun!
Why Your Apps Need An Explainer Video
Making apps is not a bad thing at all!
I mean, it makes life easier, so that we can get more things done in a shorter period of time.
However, what enables your phone to access all those extra features (other than the advancement of technology) is the existence of mobile apps.
Even though apps are products that you cannot physically hold, it is considered an important feature that enhances the functionality of your mobile phone.
Without it, your phone is just a phone and you’re not utilizing its maximum capabilities.
Apps are also to be treated like any other product out there, once it’s released, it needs to be marketed to the public so it exists on their radar.
Thanks to Apple and its AppStore, now we have a lot of options when it comes to selecting apps.
Opening their platform to enable third-party apps to help everyone benefit from this platform.
Remember the days of Blackberry? When everything has to be produced by their company, Research in Motion? That company has lost its value over time. It’s now already earned its place in history, along with Nokia and Kodak.
Facts to Consider…
- People prefer video marketing — Studies show that 72% of consumers prefer video marketing to text marketing.
- The popularity of videos — A study conducted by Cisco mentioned that by 2022, 82% of online traffic will contain online videos
- People are more likely to purchase a product after watching a video — Nearly 50% of people look up a video related to the products/services before physically visiting a store
- Videos do help (a lot) — 97% of marketers say that consumers will have a better understanding of a product/service after watching a video and 64% of consumers will make a purchase after watching branded videos on social platforms.
3 Tips to Keep in Mind When Creating Explainer Videos
1) Make It As Engaging As Possible
Over 65% of viewers skip online video ads as soon as possible. Online video ads can be annoying, mainly because they delay time by forcing us to spend a few extra seconds.
For example, if you want to watch a Youtube video, however, there’s an ad that you must watch before you can access the actual video.
At first, it’s fine.
But then, in between your video, it prompts you to watch another ad if you want to continue your video (you are unable to skip some of these ads, some allow you to skip it after watching the first few seconds). Then, another one a few minutes later, and another one…
After a while, this can get very annoying, because we all hate to wait.
So make your ads engaging. You’ve spent lots of money paying Youtube (or any other site) to display your ad, don’t punish the viewers with boring ads.
They are already unable to skip your ads, make use of the time that you have, and grab your viewer’s interest.
2) Always Follow AppStore and Google Play Guidelines
Both AppStore and Google Play are widely known by all Apple and Samsung users respectively. However, the two brands have their own similarities and differences.
A few things in common include keeping all app previews to be age-appropriate for 4 years and up by avoiding adult themes, violence, and profanity.
This is considered a general rule because people of all ages are easily exposed to these videos, therefore it must be age-appropriate.
Also please make sure that all of your video content does not have any music, pictures, etc. that will go against copyrighted materials. Ensure you have their licensing rights to be used as marketing materials.
Their differences detailed in how specific they wanted the video to look.
Google Play has a more general guide compared to Apple. Its main purpose is for all prospective users to have a better and clear understanding of how the app will work.
App Store, on the other hand, has a rule that “App previews may only use captured footage of the app itself.
Don’t film people interacting with the device (such as over-the-shoulder angles or fingers tapping the screen), and don’t use app previews to show behind-the-scenes footage of your app’s development. Stay within the app.“.
3) Keep it Short and Sweet
There are both pros and cons to different lengths of videos, but it has been proven that videos under 2 minutes get the most engagement.
Never try to defy the odds. However, keep it informative!
Use your time wisely, people will thank you for it.
What Kind of Videos You Should Go With?
Cartoon animation seems to be best at getting viewers’ attention.
The animated pictures tend to be designed with eye-catching colors and in a cartoonish way, imitating cartoons that kids watch.
Not only this is a fast way of getting people’s attention, but it also provides comfort and a sense of familiarity for those that decided to watch and pay attention.
Therefore they tend to lower their defense mechanism and become more accepting of changes, in this case, it’s a new product.
For audiences to be able to feel like they can directly interact with the app, developers can include some scene screenshots from the app too. It can also be in the form of a small preview that they call a ‘sneak peek’ of what the audience can expect if they download the app.
Take a look at this stellar mobile apps explainer video we created for Keeps:
Other apps (such as healthcare apps, dictionaries, banking, etc.) can include some features such as their functions and how this app will benefit its users if they decided to download and try it out.
Are you convinced yet?
If you’re interested in creating a well-crafted explainer video for your mobile app, Breadnbeyond can lend you a hand! Find out about it more at https://breadnbeyond.com/apps/
We’d like to hear your thoughts in the comment below!😊👏
