Big Brands That Use Animated Explainer Videos for Marketing
Revealing giant companies that invest in animated explainer videos for marketing purposes
Animated explainer videos are fantastic marketing tools that can deliver any message delightfully.
If your company needs a marketing tool that can break down and visualize complex concepts, creating an explainer video is an option to take.
In fact, big brands also incorporate explainer videos to educate customers and promote their campaigns.
And we’re going to reveal who are those big brands that made it to the list.
From Google to Volkswagen, and all the way to MCD, let’s peek into their cutting-edge animated explainer videos together.
Related: How to Choose Animated Explainer Video Production Companies
#1. Google
Google uses several animated explainer videos to introduce Contact Center AI Platform; the above is one of the examples.
Dominated by a white background, Google keeps its explainer videos simple and neat yet pleasing for audiences to follow the entire seconds.
It uses two-dimensional animations and graphics to visualize the main features and benefits.
As the narrator explains clearly and concisely, the explainer video plays seamlessly, delighting each pair of eyeballs.
#2. KFC
Not for promoting fast food, KFC uses an animated explainer video to introduce its non-profit organization.
It explains several foundation programs to help employees be their best selves and improve their life quality.
Within two minutes, the video elaborates on four foundation programs that can aid educational matters, support career improvement, and fund families during hardship.
The two-dimensional animations make the delivery more engaging, helping audiences retain information better.
#3. Volkswagen
The German vehicle manufacturer Volkswagen brings its latest technological innovations to the forefront of customers.
The explainer video is the definition of less is more.
With calming background music, the company educates customers on integrating the We Connect ID app to control their vehicles.
From the get-go, Volkswagen focuses on delivering important messages through short written explanations on the screen.
It also showcases actual footage of the app in use to provide real-life experience.
When important messages appear, certain visuals are stressed to help the audience understand better.
#4. Amazon
The e-commerce giant has expanded its service to the healthcare industry.
Amazon introduces online clinics as its newest service, allowing people to check up through their devices.
The explainer videos convey essential guides to use its service, from checking in, consulting with a doctor, and paying fees.
The straightforward explanation, medium-beat music, and soft-colored visuals blend perfectly to capture audiences.
Related: 6 Benefits of Using Explainer Videos in the Healthcare Industry
#5. WestJet Airline
Who says animated explainer videos are incapable of delivering longer messages?
WestJet Airline uses a three-dimensional animated explainer video to educate passengers during flights.
The blend of vibrant colors and cutting-edge characters gives viewers the vibe of watching Disney-made movies.
On top of that, the bilingual narration adds a plus point to the explainer video.
Related: Case Study: Finding Out the Optimal Explainer Video Length
#6. McDonald’s
McDonald’s Arabia only needs 15 seconds to spread awareness of its campaign.
It’s simple, quick, and easy to retain, making anyone won’t skip the video even for a single second.
The character animations demonstrate how to get the drive-thru VIP stickers, making the context more memorable.
Animated explainer videos have no boundaries, enabling businesses of all fields to elaborate on any topic effectively.
They are highly customizable, as you can choose between 2D, 3D, motion graphics, or other styles according to your preference.
Most importantly, explainer videos are cost-efficient marketing tools, making them popular investments among startups and big enterprises.
At Breadnbeyond, we can help you craft your fully-customized animated explainer videos. Get a free quote.
