How Explainer Videos Impact Your Marketing KPIs?
Our survey spills the tea on how explainer videos amp up your KPIs.
What can you gain with explainer videos?
We are excited to share the real impact this dynamic, engaging content can have on your brand’s performance.
Let’s cut to the chase — here are major KPI wins you can achieve with explainer videos, along with some optimization strategies.
Major KPI Wins with Animated Explainer Videos
Earlier this year, we conducted a survey to measure the effectiveness of animated videos in driving key performance indicators (KPIs).
The results were eye-opening yet predictable.
Brands using animated explainer videos reported improvements in engagement, conversion rates, and overall ROI.
Let’s dive into the data and explore how these videos are proving to be a game-changer for marketing.
- Engagement Rates — 42.5% of marketers report a noticeable increase in engagement, with more likes, shares, and comments on their content.
- Average Time Spent — 34.5% of marketers observe a marked rise in the average time visitors spend on their websites after incorporating animated content.
- Brand Awareness — 34.2% of marketers experience improved brand recall and recognition through their animation-driven campaigns.
- Click-Through Rates (CTR) — 28.5% of marketers note that animation helps enhance their click-through rates.
- Conversion Rates — 19.2% of marketers feel that animation plays a key role in boosting their conversion rates.
- Sales Revenue — 10.4% of marketers report a positive impact on sales revenue after integrating animated videos into their marketing efforts.
We also have more to share in our report. Feel free to explore the full findings:
Maximizing KPIs with Explainer Videos
We understand that quality content is important to driving those KPIs–but would that alone be enough?
We can’t overlook the importance of optimizing strategies to push those results.
No matter how excellent your marketing content is, optimization is necessary.
Here are some ways to maximize KPIs with explainer videos.
Keep the Message Short and Sweet
We are all aware that attention spans are getting shorter, and people hardly consume lengthy content.
When it comes to marketing or commercial content, getting your point across quickly is key.
You must create an engaging script for an explainer video. In this case, focus on delivering a clear, concise message.
Avoid overloading viewers with too much information — stick to the essentials and engagingly present them.
A brief and direct message keeps viewers interested and ensures they remember the core takeaway.
Add a Strong CTA
A compelling Call to Action (CTA) is essential for guiding viewers toward their next step.
Your CTA should be clear, actionable, and aligned with your goals. For example:
- Visit our website — If your goal is to drive traffic to your site.
- Subscribe to our newsletter — To generate leads and grow your email list.
- Purchase now — If you’re focused on boosting sales and conversions.
- Download our app — To encourage app installations and increase mobile engagement.
- Follow us on social media — To grow your brand’s presence and community on social platforms.
- Get a free quote — Perfect for attracting potential customers interested in your services.
- Book a demo — This is ideal for SaaS companies looking to showcase product features to potential clients.
A strong CTA design drives action after the video ends and can turn passive viewers into active customers.
Enhance Video SEO
Optimizing strategies are essential, regardless of your content.
When you launch an explainer video online, enhancing its performance through video SEO is crucial to reach more eyeballs.
One basic optimization strategy is incorporating relevant keywords in your title, description, and tags.
You can also add transcripts and captions, which can improve SEO while making your content more accessible.
What’s so important about video SEO is that it helps you attract organic traffic and boosts visibility across platforms.
Share Across Channels
If you want to maximize engagement, share your explainer video across multiple channels.
Posting your video on platforms like YouTube, social media, your website, and even email campaigns helps you engage with different audiences.
Social media boosts awareness, email targets specific leads, and your website provides a direct connection to your brand.
While you reap higher engagement, you may also gain more benefits, such as finding leads or even making sales.
Engage Audiences
The combination of visuals, storytelling, and animation makes the content more interactive and memorable.
To truly engage your audience, focus on delivering relatable and entertaining content that addresses their needs or pain points.
You can use humor, interesting visuals, and a conversational tone to create a deeper connection with your viewers.
Breadnbeyond is an animated explainer video company dedicated to crafting high-quality marketing content tailored to your needs.
We pride ourselves on delivering professional and impactful videos that resonate with your audience.
What sets us apart is our commitment to customization–every piece of content we produce is designed from scratch.
Get a personalized experience and all-inclusive service with Breadnbeyond now >> Our Service.
