Link Reclamation: Finding Broken Links and Reclaiming Them
Tips for finding broken links and reclaiming them to enhance your website’s SEO
Our previous post discusses the basics of link reclamation, an attempt to reclaim or fix broken links on other websites that previously linked to your page.
In this part, let’s discuss more in-depth about this topic, which is how to find broken links and reclaim them.
As link reclamation matters to your website SEO, it becomes an essential marketing strategy for your business.
Without further delay, let’s find out together.
How to Find Broken Links
Broken links can occur for some reasons, such as website restructuring, changes in the URL structure, website migration, or link rot.
For you to identify broken links, using online tools is necessary. Here are some steps to find broken links.
Identify broken or dead links: The first step is to identify any broken or dead links pointing to your website. You can use various tools like Google Search Console, Ahrefs, or SEMrush.
Determine if the link is worth reclaiming: Once you have identified a broken link, determine if it is worth reclaiming.
Check the links: Consider factors such as the quality and relevance of the linking website, the anchor text, and the potential SEO value of the link.
How to Reclaim Broken Links
Communication skills are also crucial as a part of the link reclamation process.
After finding and sorting broken links, here are some steps you can follow to reclaim your links.
- Find contact information: If you want to claim the link, find the contact information for the website owner or publisher.
- Look for the email address: Find an email address or contact form on the website.: If you’re guest post partners, it will be easier to contact them.
- Send an outreach email: Send a polite email to the website owner or publisher explaining that you have noticed a broken link on their website.
- Give the correct URL: Provide the correct URL for the page they were linking to and ask if they can update the link.
You can also offer a replacement link or suggest another relevant page on your site that they could link to.
Also, you can offer other resources such as infographics, explainer videos, product videos, social media, etc.
What’s Next?
After sending your first email, you need to do more things to ensure the link reclamation is successful.
You must monitor the link reclamation result and see whether the publisher has answered your request.
If you haven’t got any response after two weeks, consider sending a follow-up email.
Follow up: If you don’t receive a response to your initial outreach email, follow up with a polite reminder after a week or two.
Be persistent but respectful, and don’t be pushy or aggressive.
Monitor results: Track the results of your link reclamation efforts.
Check to see if the broken link has been fixed and ensure that the link points to the correct page on your site.
The Benefits of Link Reclamation
Link reclamation is part of a marketing strategy.
It helps you enhance marketing efforts by making your brand more visible in cyberspace.
More importantly, link reclamation helps your website rank higher on search engines.
You can generate quality backlinks and drive higher referral traffic to make your website more visible through specific keywords.
Additionally, link reclamation is a cost-effective marketing strategy for every business.
To make your link reclamation journey successful, we recommend using a comprehensive tool to assist your job.
Some of the most popular online tools with link checker features are Ahrefs and SEMrush.
If you want to take your marketing strategy to the next level, spending some budget on SEO tools should be a wise decision.
