How to Do Keyword Research Without Paid Tools
No budget for paid SEO tools? Here are alternatives for conducting free keyword research.
Can keyword research be done without a paid tool?
Yes.
When it comes to keyword research on a budget, there’s no better place to start than with the search giant itself — Google.
The world’s biggest search engine has the key to uncovering valuable insights into what your audience is actively searching for.
We’ll show you how to leverage Google’s free tools and features to kickstart your keyword research journey and pave the way for digital success.
Google Trends
Google Trends can be your go-to tool to conduct keyword research. It’s completely free and easy.
You just need to enter a keyword or key phrase relevant to your niche or topic.
Google Trends will provide insights into the popularity of search terms over time.
You can also track and compare the relative search volumes of different keywords.
Moreover, this platform is handy for identifying seasonal trends, regional variations, and keywords’ overall popularity.
You can narrow the result by region and see other related queries currently trending.
Google’s Auto Suggest
When you input something into Google’s search bar, you’ve probably noticed a list of suggested search terms popping up underneath.
They’re what lots of people search for all the time.
You can use this nifty feature to pick out some potential keywords for your content.
Here’s a pro tip: focus on creating niche-specific content, targeting specific topics with lower competition.
You can mention a location, tool, case study, statistics, and other specific elements.
This strategy opens up a better opportunity for your content to rank well on Google’s search results.
People Also Ask
People Also Ask is a feature in Google search results that displays a list of questions related to your search query.
After you click on a question, it expands to provide a brief answer and additional related questions.
To use it, conduct a search and watch out for the People Also Ask box in the search results.
You can click on the questions to explore more queries and gain a better understanding of what users are interested in.
This feature is valuable for discovering long-tail keywords and understanding user intent.
Related Searches
Related Searches are extra search terms and queries connected to your initial search.
They pop up based on common associations with the topic you initially looked for.
You’ll spot the Related Searches section, usually at the bottom.
Clicking on any of these related search terms allows you to dive into more specific or closely related queries.
For content creators and SEO strategists, this feature can be a goldmine.
It’s a fantastic resource for uncovering additional keywords and fresh topics to weave into your content strategy.
YouTube’s Auto Suggest
Other than Google, you can also use YouTube for conducting keyword research.
YouTube’s Auto Suggest is a feature that closely resembles Google’s Auto Suggest, but it’s tailored specifically for the YouTube platform.
The YouTube search bar offers a list of suggested search terms whenever you input a query.
These suggestions are tailored to what users often search for within the platform ecosystem.
YouTube’s Auto Suggest is a real-time window into what’s trending and what your potential audience is actively seeking.
When you harness these suggestions effectively, you can craft relevant content that truly resonates with your target viewers.
Moreover, if you embed a video into your content, it may rank high on Google result pages.
At Breadnbeyond, we craft cool animated explainer videos that take your overall marketing campaign to the next level.
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Also, we have blogs full of FREE marketing resources that are your gateway to staying ahead of the marketing curve. Feel free to check it out here!
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