A Quick Guide to Healthcare Video Production
It’s your sign to invest in healthcare video production.
In the healthcare industry, videos are useful for multiple purposes, from marketing to educational content.
Below is a quick guide to walk you through some details of healthcare video production and why your business should invest in it.
Let’s start with the basics.
A Snapshot of Healthcare Video Production
Healthcare video production deals with video making that focuses on topics related to healthcare and medicine.
Such content can vary from patient education to promotional materials for healthcare providers.
Here is an example of a healthcare video produced by Breadnbeyond.
Why is video content highly required in this industry?
Imagine having to learn about a medical condition through a dense wall of text — a nightmare, isn’t it?
Rather than lengthy written elaboration, a video can better convey complex medical information.
With visuals, difficult information can be broken down into more understandable and digestible formats.
Healthcare videos can improve patient understanding, communication, and healthcare services.
What Can be Included as Healthcare Videos?
Healthcare videos can be used not only for educational purposes but also for promotional or marketing purposes.
Here are some common types of healthcare videos that are proven effective.
Patient Testimonials
Patient satisfaction can be repurposed into engaging video content.
Typically, patient testimonial videos feature patients sharing their experiences with a healthcare provider.
These videos can grow trust and credibility and, if optimized properly, can also be powerful marketing tools.
Educational Videos
Educational videos are informative content that educates viewers on specific health topics.
For example, a healthcare company uses videos to explain treatment procedures or specific patient conditions.
The main objective is to enhance patients’ and audiences’ understanding of medical topics.
Promotional Videos
Different from other types of content, promotional videos are specifically created for marketing purposes.
Typically, these videos are designed to promote healthcare services by highlighting advanced technology or specialized services.
One key goal of this content is to attract new patients by highlighting the benefits and features of a healthcare provider.
Training and Instructional Videos
Healthcare videos can also be used internally to train medical members.
Training videos are often used to educate healthcare professionals on new techniques, protocols, or equipment.
They ensure that staff members are well-informed and up-to-date on best practices in patient care.
Health Awareness Campaigns
Sometimes, healthcare companies and organizations launch campaigns to raise awareness.
For instance, they use videos to raise awareness about vaccinations, mental health, or preventive care.
Videos are shareable and can reach a wide range of audiences, which encourages the public to join the action.
The Benefits You Can Reap
We’ve listed five main benefits of healthcare videos, but you can always achieve more than these.
- Better Comprehension: Simplify complex medical information, making it easier for patients to grasp important concepts
- Higher Engagement: Capture attention more effectively than text alone.
- Greater Reputation: Contribute to a more positive patient experience.
- Awareness and Conversions: Shareable on multiple platforms, raising awareness and conversions.
- Educational Resource: Act as accessible resources for both internal medical members and patients.
Strategies for a Powerful Healthcare Video
While investing in professional healthcare video production is essential, additional strategies are necessary to maximize the performance of your content.
Remember these strategies.
Identify the Target Audience and Goals
Who is your target audience? What do you want to achieve with your video?
Pen down those details in the pre-production process, and consider brainstorming ideas with your trusted video producer to find the ideal content style.
Build a Solid Content Planning
Skillful animators and editors are crucial, but solid content planning is more important.
Make sure you develop detailed content planning that includes clear objectives, content research, visual elements, distribution strategies, key success, and budget.
Invest in Quality Healthcare Video Production
If you cannot produce healthcare videos, work with a trusted video company.
They can identify your needs and will tailor your content to align with the main objectives.
Before trusting a video company, read their customer reviews and watch their portfolio to know if their output matches your taste.
Distribute on Multiple Channels
Last but not least, distribute your content on multiple channels, such as on a website, social media platforms, outreach emails, etc.
Trust Us
Breadnbeyond can help you handle the complexities of healthcare video production with ease.
We have plenty of videos showing our team’s capability to produce high-quality healthcare videos on our YouTube channel.
To learn more about our explainer videos and how they can enhance your communication efforts, visit our website or contact us for a free consultation!
