[Webinar Recap]: How Can Explainer Videos Give Your Brand a Boost?
Dive into the power of explainer videos to help your business thrive in a competitive industry.
In an age where attention spans are fleeting, capturing audiences has never been more critical for brands.
Enter the power of explainer videos — a dynamic, engaging medium that effortlessly bridges the gap between information and entertainment.
With stunning visuals, compelling storytelling, and concise messaging, explainer videos have become the go-to weapon for savvy brands.
Last year, we teamed up with Wishup to discuss the remarkable potential of explainer videos for businesses.
Led by Crispino as the host, along with the Co-Founder of Wishup, Neelesh, and our CEO, Andre Oentoro, the session was overflowed with insightful discussions and exclusive insider tips.
We have curated a collection of the highlights in the discussion, facilitating you to discover the power of an explainer video. Let’s begin!
Read: Explainer Videos for Business: Do Companies Need Them?
How do we produce our explainer videos?
At our production studio, we produce explainer videos from scratch, ensuring a unique and tailored approach for each project.
We believe in the power of creativity and originality, so ready-to-use templates were never on our plate.
We start with a blank canvas for every video project and leverage the power of computer-assisted techniques.
Our go-to tool for this purpose is Adobe After Effects, a powerful software that enables us to bring our ideas to life with stunning visuals and seamless motion without sacrificing countless hours.
What are the common messages our clients want to deliver?
Our main products revolve around animated explainer videos with over 16 animation styles.
These visually captivating videos are a powerful tool for our clients to convey their messages effectively.
While our clients have diverse objectives, there are common themes and goals they strive to achieve through their explainer videos.
One of the primary purposes our clients have in mind is to boost their conversion rates, especially on landing pages.
Explainer videos captivate viewers and create a strong call to action, compelling them to take the desired steps.
Another notable use case for explainer videos is simplifying and explaining complex products or concepts.
For example, explainer videos work wonders in explaining complex concepts like cryptocurrencies and blockchain.
Audiences can better comprehend and appreciate these topics by breaking complex ideas into digestible and relatable content.
What platforms can explainer videos be used on?
Explainer videos have versatility for many purposes on online and offline platforms.
Online platforms serve as a prime space for explainer videos, including landing pages, product pages, and eCommerce.
Explainer videos are also shareable across social media platforms like Facebook, Twitter, and Instagram to reach a broader audience.
Regarding offline platforms, explainer videos are unique content for in-person sales pitches or presentations.
Sales professionals can invest more time highlighting specific aspects or addressing customer queries while leaving the visual storytelling to the video.
What are the key aspects of creating explainer videos?
When creating explainer videos, we consider key aspects to ensure their effectiveness and success.
We collaborate with our clients by asking them to upload and utilize the explainer video and creating a baseline for analysis.
We identify the elements that resonate with viewers and make adjustments to enhance those aspects further.
What are the recipes or elements to create explainer videos?
Our approach centers around the problem and solution methodology, where we strategically address pain points and provide compelling solutions.
By identifying and empathizing with their challenges, we can create a video that resonates with the target audience on a personal level.
This problem-centric approach allows viewers to see themselves in similar situations, making them more receptive to our solutions.
At times, our clients request variations of the same video, with slight alterations to highlight specific points relevant to different customer groups.
This customization ensures that the video speaks directly to the unique needs of each segment, maximizing its impact and effectiveness.
It’s crucial to recognize that there is no one-size-fits-all formula when it comes to explainer videos.
Different companies have distinct objectives, target audiences, and challenges. What works for one company may not necessarily be suitable for another.
What are Breadnbeyond’s Unique Selling Points (USPs)?
As an explainer video company, we value speed, quality, and flexibility.
Our in-house team produces high-quality videos and streamlines every process to ensure exceptional results.
From scriptwriting to animation, we maintain the highest standards throughout the video production process.
Moreover, our ability to adapt to client needs and maintain direct communication sets us apart, providing a reliable solution that aligns with their vision and goals.
If you want to see the full session of the webinar, watch it here:
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