The Secret Sauce for Creating Better Brand Videos

Illustration by Studiotale from dribbble

The video marketing wave started a little more than a decade ago due to video-sharing sites like YouTube, which paved the way for one of today’s most popular phenomena.

Since then, the potential of video as a platform for businesses to increase their impact became clear. Now, we can see how video has dominated the internet to the point of saturation.

According to Ignite SEO, a video can only stand out on search engines if it is optimized with the right and necessary tools.

This implies that companies must understand what works and what doesn’t for their content to stand out.

Video may be an effective way to talk directly to your consumers, but it must be consistent with the rest of your branded material to make the appropriate impression.

The best part is that a multi-million dollar budget plan isn’t required.

You can create your own brand videos using video marketing tools available out there.

The following are some of the ways you can make better brand videos for your business.

Determine your goal

First, you need to determine what you want the video to achieve.

Is the goal of your campaign to raise awareness, consideration, or conversions?

Illustration from freepik

It all comes down to your buyer’s journey and how you connect it with useful information.

You can go on with a clear understanding of what you need to accomplish once you’ve figured out your purpose.

Make an effort to keep your goal small, achievable, and focused.

If you try to produce an all-in-one video that tries to achieve all of your objectives at once, you’ll quickly get off track and discover that your production lacks cohesion and direction.

Recognize who you are and who your target audience is

By 2022, Cisco predicts that 80% of all Web traffic will be dedicated to online video.

There is a large market for your brand to tap into.

Before you can even pick up the camera or smartphone, a majority of the effort that goes into making a brand-aligned video begins.

Illustration from freepik

After all, for your video to be brand-aligned, you must first have a firm grasp of your company’s identity.

Your brand is much more than simply a logo and color palette. It’s about creating a memorable, distinct identity.

So, it comes down to who you are as a person and what you value as a corporation.

Of course, you should consider your audience’s interests and requirements as well.

Think about what kind of material will appeal to your target audiences. Find the intersection between their tastes and your brand image.

This will help you stay on message with your content and schedule your videos properly.

Create a brand video style guide

When it comes to developing a distinct identity for your brand videos, consistency is essential.

You might see big-name businesses using the same iconography, music, logos, and other elements in their TV ads for years on end.

Illustration from freepik

It’s crucial to establish a consistent style guide for your brand videos to achieve a similar feeling of identity.

Customers will link the material with your brand if the sort of video clips and typeface used in the videos are consistent.

All of these components, as well as others, must be covered in your style guide.

Create video material for each step of the sales process

Marketing videos may accomplish a lot more than just raising awareness.

This engaging medium can be used throughout your entire marketing funnel as a component of your video strategy.

Although your primary objective will be to raise awareness, video content may also aid in the conversion of leads into purchases.

The emotional pitch should be the center of video material during the awareness stage. Although you should give some information about the brand, creating an emotional connection with your audience will inspire them to want to know more.

Illustration from freepik

Videos that answer frequent questions and give useful information may help solidify your brand as an authority when people try to explore your brand more.

Ultimately, you may give additional in-depth demonstrations or testimonials towards the bottom of the sales funnel — this helps to reinforce your sales pitch and increase conversions.

While the sort of material utilized in each phase of the sales funnel may vary, maintaining a similar tone and visual style will provide users with a consistent experience.

This will increase brand trust as well as lead to the conversions you desire.

Think about how and where you’ll distribute your videos

Creating brand videos is only half the battle. You need to distribute and host it to catch more eyeballs and spread the word.

Illustration from freepik

Your own website can be such an ideal place to host your videos. You can place the brand video on your homepage, landing pages, About Us page.

You might as well go the extra mile by leveraging social media platforms. With billions of users worldwide, social media can help you expand your video reach.

Include a call to action (CTA)

Even a brilliant, professional-looking brand video won’t cut it if the viewer does not perform your desired action.

Therefore, don’t forget to include a call to action (CTA). Make it clear to the viewers why you create the video in the first place.

Illustration from freepik

This way, they know what your purpose is and what should they do next.

Download e-book: Create a Perfect CTA for Your Videos

Your ultimate result will not fail to deliver if you put in the necessary amount of effort into making a superb marketing film. We hope that this post has given you some insight into creating better videos for your brand now and in the future.



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