Expert Roundup: How Video Marketing Helps Businesses
For some industries, video marketing is no longer a nice-to-have strategy
We’ve asked professional marketers from different industries this question:
“how video marketing help businesses in different industries?”
From helping visualize complex topics to creating highly versatile stories, here are their insightful answers.
Visualize Complex Topics
As someone who works in the cyber security industry, I can attest to the many benefits of using video marketing.
One of the most obvious benefits is that it allows for an enhanced level of visual communication surrounding difficult concepts and topics.
This makes it easier for me to quickly and effectively convey ideas to both colleagues and clients.
Additionally, it helps streamline collecting information because we store all visuals in one place, which allows us to track progress on projects.
Video marketing definitely offers a lot of advantages that make working within a complex industry like cybersecurity much easier and more efficient.
Antreas Koutis, Administrative Manager, Financer
Brings Clarity to Patient-Related Concepts
The average person finds healthcare and sciences to be complex subjects. Patients need you to break down the technical information into content they can relate to and understand.
That’s where video marketing come in: to simplify common health concepts using imagery and real-life situations.
Using relevant visuals will help patients connect the information in your video to their actual situation.
Say they have a new at-home regimen to follow.
A “how-to” video illustrating how patients would carry out their treatment practices and schedules can make it easier for them and their loved ones to understand.
Video content helps patients feel more involved in their healthcare plan and ensure that they know exactly how to play their part in their treatment.
Patrick Casey, Director of Growth Marketing, Felix
Creates Dynamic and Engaging Content
One benefit of using video marketing in online learning is that it can help to make the learning material more engaging and interactive for learners.
Video marketing create dynamic and visually appealing content, such as animations, simulations, and interactive games, which can help to capture their attention and interest.
Moreover, videos are extremely useful for explaining complex or abstract concepts, as they can provide a visual representation of the material that is easier for people to understand.
This can help to improve comprehension and retention of the learning material, making the online learning experience more effective and enjoyable for students.
Josh Brown, Head of Marketing, Helpjuice
Communicates Industry Basics to Laypeople
When you consider how many people consume visual media through platforms like TikTok, YouTube, and Instagram, it makes sense that video graphics is a great tool for communicating complicated information to a layperson.
In my industry, cybersecurity, a lot of our audience doesn’t grasp how cloud storage works, what encryption is, or how malware takes over a system, so having video graphics to explain cybersecurity basics gets them on the same page.
This way, they can better understand what we offer, how it works, and why it is important to implement cybersecurity measures.
Any industry that has a high amount of layperson interaction on the front end could benefit from visual aids like video marketing rather than lengthy written explainers.
Volodymyr Shchegel, VP of Engineering, Clario
Improves Medical Outcomes and Quality of Care
One major benefit of using video graphics for healthcare is visualization.
Visualization can be an incredibly powerful tool for healthcare professionals, allowing them to easily and quickly identify trends, analyze data, and visualize relationships between different variables.
Besides, it can help them make better decisions and provide more effective care for their patients.
Visualization also makes it easier to explain complicated concepts to patients, helping to bridge the gap between patient and provider.
Additionally, video marketing can provide a more engaging experience for patients. It can improve medical outcomes.
Ultimately, using videos in healthcare provides a powerful tool for both providers and patients alike.
It can help improve the overall quality of care and outcomes for all.
Erik Pham, CEO, Health Canal
Assists People With Learning Tech Concepts
We explain what blockchain technology is designed for and how it works in very little time — and video marketing is a critical component of how we break down complicated subjects and make them digestible.
On our website, which teaches people about crypto, we take deeper dives into the blockchain, Bitcoin, and other crypto-centric topics.
We provide a steady stream of videos and easy-to-follow content that gives users a greater understanding and appreciation of the technologies that are available to investors and business leaders.
Our users learn fast, and they do so by how effectively we present the material. Video marketing is a vital part of that.
Increases App Adoption and Retention Rates
In the app and SaaS industry, video marketing build trust.
You can more easily explain how your app works with the help of clear graphics in a format that keeps them interested.
Modern consumers want to watch a quick, one-minute video explaining your app — not read 1,000 words and try to follow along with still images.
Creating high-quality marketing videos can be expensive, but the return on investment is well worth the costs if it draws more users to your app.
Plus, videos can teach users how to use your app and get maximum value from its features, significantly improving your retention rate.
Maximilian Wühr, CGO & Co-Founder, FINN
Prevents Mishaps by Educating Staff Members
As you all know, many companies are always vulnerable to malfunctions, ransomware, spam, and hacking.
These vulnerabilities can lead to huge monetary losses.
To prevent these cyberattacks, we introduce explainer videos to all the staff to increase awareness of these vulnerabilities and measures to prevent these mishaps from happening.
We present these cybersecurity videos to staff to teach them about cybersecurity literacy.
Moreover, it helps the staff to understand how to react when any threat appears.
Kristian Longden, Content Marketing Executive, James and James Fulfilment
Reduces Viewing Times in Real Estate
Video marketing can help real estate professionals rapidly create engaging and immersive 3D tours of properties for potential buyers, enabling them to visualize how the space would look and feel realistically.
This can significantly reduce the time required for viewings since prospective buyers can get an overview of the property before scheduling a visit.
Plus, it can help real estate agencies to promote their properties in a more attractive fashion, thus increasing the likelihood of sales.
Matt Teifke, Founder, CEO, & HR Head, Teifke Real Estate
Provides Highly Versatile Storytelling
Video, especially an explainer video, is a highly versatile storytelling tool. We widely used it in eLearning courses.
Not only students but also other people benefit from educational videos. Online learning is thriving more than before because of videos.
There are various reasons online learning has become more dependent on video marketing.
Here are the crucial benefits of video marketing in online learning:
- The video illustrates the central idea of the lecture. On the other hand, when you read a long document, you have to find the idea yourself.
- Videos offer higher retention to the viewer compared to text, image, and audio. Students can keep whatever they learned through the video for a long time.
- Videos enable microlearning, which means the learner can pause for thought while watching a video. Bite-sized lessons help stick the lessons in your mind.
Yogesh Kumar, Digital Marketing Manager, Technource
