Let me ask you this; when you have a good picture or short video that you want to share, where would you upload it on?
I bet the first social media platform that crossed your mind first is Instagram, isn’t it?
With more than 500 million active users using the platform daily, Instagram has become one of the most popular social networks. From Instagram Stories to IGTV, this top social network has developed a lot of advanced features to make users spend more time on the platform.
Today, we’re going to talk about IGTV for your business. The new-to-the-scene feature that Instagram launched in 2018 surely has the potential to help your business get off the ground.
Let’s find out!
IGTV: Why You Should Care?
Before we get into the nitty-gritty, we need to understand why this feature matters, especially for your business. Without giving you long-winded explanations, these numbers below speak for themselves:
- IGTV app has at least 7 million downloads worldwide.
- 75% of mobile Millennials customers now watch videos in a vertical format that IGTV mostly support.
- Almost 20% of users have watched IGTV.
- The platform’s one billion-plus active monthly users already have IGTV accounts by default, allowing for easy implementation.
IGTV Video Ideas to Grow Your Business
From those staggering numbers, now you understand what to expect from this Instagram feature.
So, how could you sleep idle while your competitors are leveraging IGTV for their businesses?
IGTV offers you a platform for posting long-form videos. It could be a great video marketing tool for your brand’s Instagram overall strategy.
There are a lot of things you can do with IGTV. Below are some handy ways you can use the feature to help your brand gain more exposure and increase your business’ conversion rates.
#1. Create Video Series
Video series is one of the most common and favored content on IGTV. With this type of content, you can create a compelling series — whether it’s customer testimonials, how-to videos, story-driven advertisement series, etc.
Try to upload a new episode every day, or at least twice a month, so your followers can look forward to and get excited about it.
Creating video series helps you establish a community with your followers, who will then share more about your business.
#2. Host Q&A Sessions
If your customers are curious about your brand, then it’s great. It means that they care about it. Here, what you need to do is answer their questions so they can make a better-informed decision.
In this matter, you can do Q&A sessions on IGTV. It’s a fantastic way to interact with your customers and engage them.
You can start by sharing a poll on your Instagram story or invite customers to send in their questions. After that, you can post a video to IGTV that answers those questions.
#3. Make Behind-the-scene Videos
You can increase customers’ trust and loyalty by making behind-the-scenes videos for your IGTV content. In this video, you can take your customers on a walk through your production process.
This content allows you to show how your product is being made. This way, the audiences understand what actually happens in the process so they can easily trust your brand.
In other words, it helps them to learn more about your business and add value by enhancing and increasing their overall experience.
#4. Deliver Tutorial Videos
Tutorial videos can also be a smart idea to use IGTV for your business. It helps you demonstrate your product in real-life to your audience and potential customers.
Tutorial videos are educational and always a good way to introduce your products, and they don’t have an expiration date (unless there’s a major update on your products). That’s why it’s such an evergreen content.
You can highlight your features and encourage the viewers to follow what you’re doing in real-time.
#5. Put Product Demos
The product demo is another idea to introduce your product so the viewers can understand better about it. What’s great about this type of video is that it’s super simple and easy to make for your IGTV.
As long as you show the appearance of your product or how it works (especially for services), the product demo can teach the viewers about your brand.
All the information you give can be so beneficial to establishing your online credibility and authority in your industry.
#6. Create Video Testimonials or Reviews
Testimonials or reviews videos can be a powerful tool to convince your viewers to try out your product. It allows you to create a story about your customers and how they like your product. People love stories, and most of the time, they believe it.
That which makes testimonials and reviews can be ideal video content for your IGTV. However, you need to remember that you need to tell genuine and authentic stories. It helps the viewers to understand what to expect from your product.
Also, it’s okay to create a raw and unedited version of testimonial or reviews. In fact, it looks more natural and unscripted.
IGTV For Business: Best Practices
With those ideas above, you can improve the video performance and result by following some best practices. Below are our round-up of some best practices for IGTV. It won’t only help you to make a better quality video but also make it easier for you to stand out.
- Understand the ideal duration. Make sure to tailor the video length based on the video subject (or content) and your audience’s average viewing time. You surely don’t want to create a 15-minute video just want to give your product a demo. It can only put your viewers to sleep.
- Add call to actions. Don’t forget to always give your viewers direction after they watch your videos. Put links or text where they should go next and how they can purchase your brand.
- Go vertical. Most users watch IGTV videos on their mobile phones. After all, IGTV was made to support the way users naturally view content on their phones: vertically. So, it’s always better to use a vertical format with a 9:16 aspect ratio.
- Don’t forget the hashtags. With hashtags, it’s easier for users to find your videos. That’s how it helps you to reach more audience or viewers. You can place related and relevant hashtags on the description or the comment section of your post.
Here you go! Now you can start using IGTV for your business and reap all the benefits you deserve.
Do you have any other tips for using IGTV? Share with others in the comment section below.🥰