Infographic Promotion: Stirring Up Exposure on Blogs, Socials, and Beyond
Embark on a journey of infographic enchantment, learning the quirkiest tricks to make your content pop and your results rock.
Infographics are visual assets that can support your SEO efforts and amplify your business’s online presence.
They can emerge as hidden gems in your blog posts or as captivating focal points on social media feeds.
However, integrating infographics into your marketing channels requires you to master the art of presentation.
From blogs to LinkedIn, Instagram, and Twitter, each platform has different techniques for posting infographics to perform optimally.
Before uncovering the best techniques to promote your infographics on blogs and social media, let’s find out why this visual content can be valuable.
Infographics for Marketing Channels
As the fourth most favored content for marketing, Infographics are visual representations of information or data.
With heavy reliability on graphics, illustrations, colors, and typography, infographics can convey complex information or data concisely and appealingly.
Here’s an example:
Businesses of all fields use infographics to deliver critical messages and make them more accessible to a broader audience.
In fact, according to a report by Xerox, 65% of businesses use infographics for marketing.
Promoting Infographics the Right Ways
This visual content is easily shareable through blog posts, social media, email, and personal chats.
Although it’s highly shareable, there are techniques for promoting infographics to drive optimal results. Let’s find out more!
#1. Promoting infographics on blog posts
Infographics can be eye-catching aids to your written articles, making complex concepts easier to understand and encouraging social sharing.
Whether it’s a blog or a landing page, infographics can be a visual asset to boost your SEO efforts.
You can add full-width infographics in .jpg or .png format and avoid navigating your audience through a link to a PDF file.
It’s best to keep your blog copy short and let infographics explain the rest of the matters.
Most importantly, you can add “Infographic” in your post title and include social sharing buttons to facilitate online promotion.
If you want other blogs to include your infographic, try guest posting approaches by contacting the website owners for content collaboration.
#2. Promoting infographics on LinkedIn
Infographics are typically long or wide, so posting the whole size won’t be effective on social media.
The best technique you can try is to create a thumbnail by taking the most attractive part of your infographic.
Add a simple, enticing caption and a link where audiences can check your infographic.
Also, incorporate relevant hashtags to boost audience reach and views.
#3. Promoting infographics on Instagram
Use the carousel post on Instagram to share your infographic, where audiences can slide your post to see more content.
You still need to reconstruct your infographic to make a carousel post, but it’s better than uploading the full-size content.
You can navigate audiences to access the full infographic by clicking the link on your bio.
#4. Promoting infographics on Twitter
Twitter’s concise nature makes it an excellent platform for sharing bite-sized content, including infographics.
Tweets containing visuals are 150% more likely to be retweeted.
Again, create a customized thumbnail of the most interesting part of your infographic.
Use a 2:1 ratio for the best visual on mobile and web view.
Include a short caption along with a link to access your infographic page.
#5. Promoting infographics on Pinterest
Unlike other platforms, Pinterest has a different user interface.
As a visual-based social media, Pinterest offers the best opportunity for you to upload your infographic in full size.
Even though it may truncate your content in the feed, users can easily click on it to see the full content.
You can share your infographics on relevant group boards or your own for optimized visibility.
Social media and blogs can be great platforms to promote infographic content and raise brand awareness.
Ensure that you create high-quality visuals and valuable content to engage your audiences.
Most importantly, incorporate the proper techniques to drive results optimally.
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