7 Essential Tools to Shake Up Your Instagram Marketing

More than 1 billion users are on Instagram, and up to 90% of these accounts follow a business account, while up to 80% have successfully purchased something from an Instagram shop.

Whether it’s a multinational brand or a mom-and-pop shop, businesses flock to Instagram because it has proven to be one of the most effective platforms to sell a product or service.

At this point, you probably already have an Instagram account for your business. Now, how do you maximize your online presence so that your account can convert more sales while maintaining a flexible marketing budget?

We rounded up some of the best tools to shake up your Instagram marketing. Some of these tools are already tried and tested, while some are relatively new and would be worth trying before everyone else does too.

#1. Instasize

To start, you are going to need an image editing app with a wide range of features so that you won’t fall into the trap of installing too many editing apps on your mobile or tablet.

We’re drawn to Instasize because this handy app can do just about anything when it comes to editing.

Aside from the usual image adjustments, Instasize lets you be more creative by making collages, adding custom borders and patterns, and inserting stylized text so that your photos look consistently captivating.

The Basic account is free to download on both iOS and Android but we highly recommend subscribing to Premium for $4.99/month so you can unlock its powerhouse of 100+ filters, patterns, and other advanced tools.

#2. Made

When it comes to Instagram Stories, we like Made’s simple yet elegant interface. Make tap-stopping content by using any of the well-made templates built in the app.

Going for a clean and simple look? You can choose from different minimalist and classic templates.

Want to add an old-school touch to your photos? You can choose from many film and nostalgia templates.

Going for a more contemporary effect? Made also has trendy, all-digital templates to suit your desired look.

Made is also available for free on iOS and Android, but you have to subscribe to Premium for $4.99/month to access all of its story template collections.

#3. Vyper

Ever think of doing a promo, contest, or giveaway on Instagram? Vyper lets you run viral campaigns by simplifying the process of stimulating engagement.

You’ll have everything you need to run a successful campaign in one dashboard, from its pre-made design templates to its advanced targeting and tracking tools.

Vyper is an effective marketing tool for any brand looking to set up a referral campaign, a rewards or loyalty program, a giveaway campaign, an online contest, and more.

It is also flexible enough so you can tailor-fit your campaigns to meet your brand’s core goals.

When you create a campaign on Vyper, it becomes easily shareable or embeddable to any website so you don’t have to worry about getting it visible and making it trackable. You can start with a free trial, but you’ll be able to do more with the Enterprise account for $149/month.

#4. IG Story Effects

Sometimes, the best tools are already under your nose, and you didn’t even notice. If you haven’t clicked on “Browse Effects” on IG Stories yet, then you’re missing out on an entire world of amazing filters that are free to use so you can jazz up your content.

The Effects Gallery is filled with pretty filters to colorize your stories, quiz-type effects that heighten engagement, and even face-morphing apps that can spice up any selfie.

If you see an effect you like, you can Try it and Save it so that it’s easier to find it the next time you want to use it.

If you are tech-innate, you can even create your own IG Story Effect and have users download it to boost your branding. The best part is, these Effects are absolutely free.

#5. Quicc

Video content with captions or subtitles is proven to have higher view counts than those without captions. Transcribing can be a labor-intensive task, which is why we love Quicc!

This tool automatically captions your videos for you and lets you set your style so that the fonts and colors used for your captions match your branding.

All new accounts get up to 5 minutes of free captioning, but you can buy more captioning time for as low as $1.50/minute.

#6. Linktree

We know that you’re probably tired of Instagram, not letting you upload links to your captions.

The only clickable link on IG would be your “bio-link,” but getting people to go to your profile then click on the link in your bio isn’t the best way to capture leads. In the end, you’ll still be able to post just a single link.

Linktree offers a creative solution to this problem by allowing you to create one link that acts as a springboard to other accessible links.

You can design the link page with your branding elements and post unlimited links with ease.

You can use Linktree for free with limited tools, so it might be worth investing in the Pro account, which costs only $6/month.

#7. Milkshake

Take things up a notch by turning your single bio-link into a stunning Insta website. With Milkshake, you can instantly create a website using just your mobile phone.

You can use your Insta website to truly showcase your brand without needing to run to a desktop for configuration.

You don’t even need web development or graphic design skills because Milkshake’s simple builder takes care of all of that for you.

With a beautiful website done in minutes, you can showcase your blog, online store, YouTube channel, portfolio, and more.

The best part is that Milkshake is absolutely free for both iOS and Android.

Adding these creative tools to your arsenal will give you an edge over other brands because you are making your content shareable, accessible, and, most of all, beautiful.

Try these tools and tell us which ones work for you! You can also try out tools like Instagram marketing tools, Instagram automation tools, etc. for best results on Instagram.