5 Ways Interactive Content Generate More Sales for Your Business
Interactive content can help your website visitors stay longer, boost engagement, and generate more sales
Interactive content can help keep people on your website longer, make your content more engaging, and lead to more sales.
It’s not always enough to post a simple blog post — you want to be engaging your audience to increase your sales.
In this article, we’re going to outline 5 different ways that interactive content, like videos, virtual try-ons, calculators, logo makers, and more, can get you more conversions.
Let’s get started!
It can help customers to feel more in control
If you can provide customers with calculators, quizzes, and more that help them make the best purchases and decisions for their needs, this can help them feel more in control — this is a strategy that will help you earn more sales!
So, whether you offer a product or a service, consider how you can use interactive content to help your audience make a decision or understand their situation better.
Let’s look at a few examples of businesses that use interactive content to help their customers feel more in control.
For instance, iCASH, a loan provider based out of Canada, has a payday loan calculator that can help website visitors decide what type of loan is best for their needs.
Prospective customers can choose how many repayments they wish to make, and how much they would like to borrow — this helps the loan process become easier and clearer to the website visitor, helping them feel more in control of their finances, thus securing more sales for iCASH.
On your own website, you can use a similar tactic.
Consider how you could use something like a quiz or a calculator to help ensure that your customers receive the best product or service to suit their needs.
Similarly, SmartAsset is a financial services provider that has an income tax calculator.
This gives prospective customers a better idea of how much they will owe the IRS annually.
People who use SmartAsset’s website are looking for tax advice and financial advisors.
When SmartAsset offers them an income tax calculator, their users can start to feel in control of their finances, thus leading to more conversions.
If you have a business that tends to work with a lot of complex information (think healthcare, finance, or law, for instance), consider how you can make your services appear less daunting with some interactive content.
It can really help your customers to feel comfortable and might even lead to them making more purchases with you.
It can help you to tailor your services
You want your customers to be as happy as possible with your products or services. And, one of the best ways you can do this is by tailoring your products and services to their needs.
For example, a pre-purchase quiz that recommends a product or service, a calculator that shows what they will specifically need, or a virtual try-on feature will help show customers that your products or services are going to suit them.
This will help ensure that you provide your audience with the most suitable products or services, leading to happier customers.
Let’s look at an example of this strategy in action.
Zenni, an eyeglasses retailer, has a virtual glasses try-on feature that allows users to upload a photo of themselves to see what various pairs of glasses would look like on them.
This is a great way for Zenni to tailor its services to individual customers! Because they have so many options, it can be overwhelming and nerve-wracking for customers to look through their selection and order a pair without knowing what they are going to get.
By including a virtual try-on, Zenni can secure more sales.
If you work in an industry like the fashion or cosmetics sectors, virtual try-ons for makeup, accessories, and the like are excellent ways to show your prospective customers what you’re capable of.
It will allow you to show what you’re capable of
Some forms of interactive content will let you show off some of your work so customers can get an idea of what they can expect from you.
When a customer sees what you’re really able to offer them, they’ll be far more likely to have confidence in your products or services and make a purchase.
Let’s look at a good example of this interactive content strategy in action.
Looka, an AI-powered branding program, has a free logo maker that lets business owners create an entire branding strategy that’s tailored to their needs and preferences.
Users don’t have to pay until they’re happy with the final product and ready to move forward — this is a great way to show potential customers what you’re capable of as a business.
If you can offer free samples of a product through interactive content, think about how you can do something similar for your business.
For instance, a makeup try-on feature will show your customers what they can expect your products to look like, or a greeting card creator will show viewers what you can make their stationery look like.
It can provide true value for customers, so they trust you
If you can provide value for your customers without them having to spend any money, they’ll be far more likely to trust and buy from you in the future.
Consider using free interactive content to provide this value.
For instance, you could create a calculator that helps your prospective customers make a decision, or design an AI program that offers a virtual tour.
Let’s look at a few examples of content that offer users value for free.
Loganix, for instance, has a domain authority checker tool that any website visitor can use for free.
Checking a website’s domain authority can give you a better idea of how helpful a specific site’s backlinks will be for boosting your SEO.
This can help people to work out whether they want to include a particular site in their link-building plans.
Essentially, link building involves convincing the owners of high-quality and relevant sites to link back to yours.
When this happens, Google takes it as a vote of confidence in your expertise and will give you a boost on the search engine results pages as a result.
So, this domain authority checker is sure to be a very valuable tool for Loganix’s audience, which is made up of digital marketers, business owners, and webmasters.
It attracts their ideal audience, building loyalty with them and increasing the chances of them spending money with Loganix in the future.
On the other hand, FreshBooks, an online accounting software provider, has a series of free invoice templates that offer value for their target audience of small business owners and freelancers.
Many of these people will send invoices to their clients, and offering these templates for free can encourage the company’s ideal customers to come back and use their accounting software in the future.
This builds trust between the user and FreshBooks, which can lead to them securing more sales down the line.
Templates like this offer a simple way to incorporate interactive content into your website.
When coming up with ideas for your own templates, consider what kinds of pain points your customers tend to have and how you could solve them for free.
It can simply provide a positive user experience
The longer that someone spends on your website, the more likely they’ll be to make a purchase. If you can provide them with fun and engaging content, they’ll likely stay on your site longer and have a more positive experience.
This is a strategy that will help you increase your conversion rate.
Quizzes, games, and try-on features all offer great ways to provide a positive user experience!
Let’s look at an example of a business that has created a great user experience on its site using interactive content.
Red Lobster, the seafood restaurant chain, once had a “What Endless Shrimp flavor are you?” quiz to encourage people to take advantage of their endless shrimp promotion.
Quizzes are pretty fun already and, by providing a silly quiz on shrimp flavors, Red Lobster stands out from the competition and makes their site’s user experience fun and engaging.
Plus, after looking at all these tasty pictures of shrimp, who wouldn’t want to go to Red Lobster?
On your own website, think about how you could provide a positive user experience by showing off your brand personality through something like a quiz or an interactive video. Have fun with it!
Interactive content is becoming more and more popular, and it’s easy to see why: it’s fun, it’s engaging and, ultimately, it increases sales.
In this article, we outlined five different ways that interactive content can help you boost your sales, including by providing a positive user experience and encouraging your prospective customers to stay on your website longer.
Keep these tips in mind, and figure out how you can incorporate interactive content into your website for great results.
If you’re specifically looking to create interactive video content, Breadnbeyond can help. Book a free consultation with them today and they can support you in taking your content to the next level.
Author: Aaron Haynes is the CEO of Loganix, an SEO fulfillment partner that supports marketing agencies and professionals. The company specializes in helping businesses to improve their online visibility and ultimately make more sales. The Loganix blog has a lot more information and advice, so make sure you check it out if you found this article helpful.