This time we’re going to talk about kinetic typography animation. Some of you might already know what kind of animation it is.
Even if you don’t, we can explore more about this engaging type of animation.
Kinetic typography animation isn’t a new kid on the block. This animation is widely used in music videos, movie tributes, and more.
To get you more insights about kinetic typography animation, then keep on scrolling!
What is Kinetic Typography Animation?
Simply put, kinetic typography is an animation that makes fonts come to life.
As you might already be able to tell, typography here means that it’s basically about texts.
These kinds of moving texts aim to convey or evoke a particular idea or emotion.
It’s also eye-catching and auditorily stimulating. This way, the viewers can easily engage with the content and retain the message much easier.
In explainer videos, kinetic typography is one of the most-used, go-to types of animation.
Its simplicity and elegance make this animation attractive to grab viewers’ attention right off the bat.
Kinetic typography is also a smart option for businesses that can afford to record a professional voice-over as it shows the message on the screen.
In other words, this animation can be played with or without an audio element, making it a great option for social media sharing where most of the users watch video content without sound.
5 Ridiculously Good Example of Kinetic Typography Animation
Now that you understand the basic definition of kinetic typography animation, it’s time to take a look at some stunning examples out there.
We’ve compiled the examples of kinetic typography below to help you find some inspirations, just in case you’re interested in creating one for your next video marketing campaign.
#1. Explainer Video for AdHesive
This explainer video shows you that kinetic typography animation can be such a powerful tool for holding the audience’s attention.
The compelling visuals of the video help the viewers focus on the message without getting overwhelmed.
The transition is so catchy that it makes the viewers wondering what happens next in the animation.
#2. You Need to Calm Down Lyric Video
As slightly mentioned above, when we talk about kinetic typography animation, more often than not, we also talk about lyric videos.
This lyric video of Taylor Swift’s song is so colorful, and the timing is perfect, making it almost impossible for you to not watch it all the way through until the end.
#3. Curiosity: Animated Educational Video
This educational video about curiosity combined motion graphics with kinetic typography animation.
The visual interest was so high throughout the whole piece.
Kinetic typography really enhances the point about curiosity and creativity itself by using an exceptional creative style of visuals.
Also, the sound effects are also included with all the animation, making the video even more compelling.
#4. Google Home Demo Video
Google Home’s demo video show you how kinetic typography can also work well and engaging even with simple fonts.
No voice-over is needed since the visuals and simple texts say all the video is about.
This can be a great type of video if you want to take a minimalistic approach to kinetic typography animation that helps you to explain all the cool features your product has.
#5. We’ll Be Here by McDonald’s
This is another example of how a simple yet elegant font can improve the whole visuals.
The fonts also used the recognizable red and yellow to make this video on-rand and more memorable.
The gentle soundtrack also plays a significant role in setting the mood for the video, making it easier for the viewers to better retain the information.
4 Awesome Tools You Can Utilize to Create Kinetic Typography Animation
Creating kinetic typography becomes so much easier when you use the software.
Luckily, there are tons of software or tools you can access to create stunning kinetic typography animations.
With thousands of software (if not millions) out there, we’ve compiled some of the best.
1) Adobe After Effects
After Effects are versatile when it comes to animation, it can also help you bring your favorite fonts to life.
This tool has advanced features that can be used by professionals with technical skills.
However, there are plenty of tutorials out there, so even the beginners can play around with After Effects.
It also provides you with many kinetic typography templates, allowing you to create and customize the video in minutes.
Moovly is a web-based application that allows you to create kinetic typography with ease.
It’s so convenient to use since it doesn’t eat up your device storage.
Moovly also has a vast library full of pre-built templates. All you need to do is to customize it to your own liking.
You can change color, fonts, texts, images, and more. Not only that, though. It also has an easy-to-navigate interface with drag-and-drop tools.
PowToon might be one of the most popular tools to create DIY 2D explainer videos.
But, do you know that this tool also does a great job in helping you create compelling kinetic typography animated videos?
You can use the pre-made various backgrounds, images, and templates and customize them with ease.
Also, you’ll get access to the library of audio so that you can add an element of entertainment to the video.
Not only does Renderforest offer you customizable kinetic typography templates, but also access to the library of media files, where you can get a variety of images, music files, and so on.
Above all else, you can get a taste of it all for free.
Of course, if you want more advanced features and unlimited access to all features, you can always signup for the paid version.
That has been a quick walkthrough of kinetic typography animation. So, do you think this type of animation is worth investing in? Let us know in the comment below!
If you want to get to know more about another awesome type of animation, then you can read the ultimate guide here: 16 Engaging Animation Styles for Videos.
Do you find creating a stunning kinetic typography animation too painful or just too much for you? Let Breadnbeyond take care of it. You can contact us here.