The Rule of 7: Unleashing the Power of Repetition in Marketing
Shall we agree that the popularity of the number seven (7) has overpowered other numbers?
From being regarded as a lucky charm to be incorporated into movie titles, seven surely stands out from the others.
The same goes for marketing, as ‘the rule of seven’ has existed since nearly a hundred years ago.
With massive technological advancements going on, the marketing rule of seven remains relevant today.
How is that possible? Here’s why.
The Science of Marketing Rule of 7
The rule of seven is a marketing practice in which businesses attempt to expose their products or services to target customers seven times.
Many believe that exposing a product seven times to potential customers can prime them for a purchase.
Even though seven isn’t set in stone, many businesses have proven the effectiveness of this tactic.
It enables you to maximize a product’s exposure, leading to a higher chance of making more sales.
Moreover, technological advancements today have brought various ways to make your product land in front of many eyeballs.
You can reveal your product through blog posts, podcasts, and email campaigns. Other options are:
- Paid ads
- Social media marketing
- Commercial marketing
- Out-of-Home advertising
- Google search
Using different types of marketing channels can help you promote a product more effectively.
So, you can choose channels and methods that resonate best with your target customers.
The Benefits of the Rule of 7 in Marketing
With broader product exposure, the marketing rule of seven offers many benefits for businesses.
Some of the major ones include:
- Improves brand awareness: Providing repeated exposure to your product to audiences can help you effectively increase brand awareness and recognition.
- Helps your brand stand out: Multiple hearing to your product helps your brand overpower competitors.
- Drive greater likelihood of action: Delivering your purpose several times can drive a greater chance of audiences to take the desired action.
- Bring valuable feedback from audiences: You can garner tons of insightful feedback from audiences to improve your product.
- Address multiple pain points and solutions: With various marketing channels, you can address the target customer’s pain points from different sides and offer solutions to them.
Seven Best Practices to Try
The marketing rule of seven can lead you to improve customer interaction.
As there are many benefits you can take, here are some best practices to execute the rule of seven.
Understand your target customers
Segmenting your target audience helps you make measured decisions when choosing the ideal channels and communication methods to market your product.
Study your competitors
Checking your competitors’ strategy allows you to peek at their marketing strategy, including which platforms and content they use to approach customers.
Use diverse communication methods
It’s better to diversify your communication method to address the target customer’s pain points in various ways and offer solutions to solve them.
Invest in quality over quantity
Focusing on the marketing content’s quality is more important than quantity.
Valuable and compelling content is more effective in pulling in customers than hard-selling content.
Connect with the target customers
The digital environment allows you to connect with audiences in many ways.
You can get their insights through comments, direct messages, emails, and more to help you advance your service, marketing strategy, and product.
Leverage analytic pages
Tracking your performance is always vital. You can see which platform and method drive the most results.
View, engagement, and conversion rates are important metrics to track and measure on an analytic page.
Show appreciation
Showing appreciation for the customer’s interaction can go a long way in building a loyal customer base.
Thank the customer for reaching out to you, and consider offering incentives or rewards, such as discounts or special offers, to encourage repeat business.
Continuously collect and incorporate feedback
Customer feedback is a valuable source of information for improving future interactions.
Regularly ask customers for feedback on their experience and use this feedback to improve your products, services, and customer service processes.
Continuously monitor and measure customer satisfaction to identify areas for improvement and track progress over time.
It’s incredible how a nearly-hundred-year marketing strategy can still be relevant today.
The digital age has brought various options for modern marketers to expose their products or services.
The marketing rule of seven is applicable through many channels, including social media, email marketing, television commercials, and paid ads.
Expanding your marketing channels and adding more exposure to your product can effectively drive the audience to take the desired action.
All in all, appropriately incorporating the rule of seven as your marketing strategy can only bring more good than harm to your business.
