Maximize Your Exposure With Video Distribution Strategy

6 min readAug 18, 2020

A winning video marketing strategy needs to be extensively planned. From creating concepts to shooting the footage to editing for the final result, it’s a whole lot of work.

That’s to say, crafting a compelling video and making sure that it is valuable for viewers isn’t the easiest task.

However, all your sweat, blood, and tears just won’t stop there since it’s only a half battle.

You still have to share and distribute it, letting the world know that you just created a compelling video that they need to see.

Distributing your video takes more effort than just posting it on your social media accounts to get the maximum exposure.

You need a better plan for it. And it’s called a video distribution strategy.

In this article, you will learn the essential tips for creating a winning video distribution strategy to get the exposure you deserve.

Let’s dive in!

#1. Plan Ahead

First thing, you need to plan out everything from the beginning. It helps you to avoid unnecessary risks and keep your video distribution strategy on track.

You need to take notes on something like;

What distribution channel should I use that matches my budget?
What is my target audience? What channel has that specific demographic?
What are my actual goals from this video distribution?
Etc.

When it comes to promoting your video, you need to keep your marketing objectives in mind and see if you can manage your budget wisely and spend your money cost-effectively.

You can also plan out your video production to make sure that everything is put together and easy to distribute or share.

#2. Make Sure the Video Is Short and Sweet

Since internet users’ attention span is getting shorter and shorter, they prefer to watch a concise, straightforward video.

So, make sure that the video you’re going to distribute is short and sweet.

Providing your viewers with a long-winded explanation is like giving a chore to them.

They have to watch the entire video just to get the juicy information they need. And nobody has time for that.

Short video won’t only help you reduce the production cost and time but also increase your chances of going viral. You might’ve noticed that most viral videos are short and to-the-point, right?

So, what is the ideal duration for your marketing videos? The study found that the sweet spot for a video is 2 minutes.

#3. Design It Mobile-Friendly

More than 3.46 billion users access social media with their mobile devices. One thing that is obvious here is that you need to design your video accessible for those social media mobile users.

What it has to do with video distribution? Well, if you create mobile-friend videos, mobile users can easily share them.

According to the latest video marketing statistics, over 92% of mobile users tend to share videos with each other.

By all means, creating mobile-friendly videos can increase its shareability. That way, users find it much easier to share that video at their fingertips.

#4. Pay Attention to Video SEO

Who says that SEO only for written content? Video SEO can help you to get the limelight you deserve faster.

So, before you start distributing your video, consider these followings:

Use the keyword-based title
Turn on the captions
Enable the video transcript
Give the video description (use the specific keyword you chose)
Don’t set it on autoplay with sound

Those points seem like a lot of work, don’t they? But, if you could spend more effort on it, you would have a higher chance to appear on the top pages of search engine results (both on Google and YouTube).

For a more in-depth explanation about Video SEO, you can click on Video SEO: 5 Ways to Boost Your Video for Search.

#5. Create Eye-Catching Thumbnails

Along with the title, a thumbnail is the first thing that your viewers see when they find your video.

You can say that it’s a big deciding factor in whether your viewers are tempted to click.

Therefore, distributing videos without paying too much attention to the thumbnails just won’t do the trick.

People might have just seen your video without clicking on it. Then, what’s the point?

Make sure you design your thumbnails eye-pleasingly to pull some viewers in just like a moth to a flame. It helps you perfect your video distribution strategy.

#6. Embed It on Your Email Marketing

Some people might think that email marketing is no longer relevant — it’s dead and so old-school.

In fact, it’s still alive and kicking. And businesses still rely on this strategy to promote their brand.

Email marketing has evolved over the past few years. Rather than a plain, stale text, most businesses mostly include visual content on their strategy — including videos.

Distributing your videos on email might sound like a no-brainer, but you’ll be surprised by the results.

Emails that include the word “video” on the subject line are opened 7% compared to the ones that without.

It means that email marketing can be a promising way to include your video distributing strategy to get the best exposure.

#7. Place the Video on Your Website

The website is such an ideal place to distribute your video. It can be the homepage or landing pages.

People interested in your brand would check out your website before making a final purchase decision.

Providing video content can make them feel confident and trust your brand much faster.

Therefore, you should not forget about the power of websites when it comes to video distribution strategy.

For example, take a look at our homepage:

#8. Use Video-Sharing Sites for Business

The last strategy we have on our list is finding the place where your target audience hangs out. I mentioned it before, now I’ll say it again: utilizing social media is cool isn’t enough for your video distribution strategy.

Therefore, you need to jump into some professional video-sharing sites that are purposely designed for your video sharing effort. Here are some of them:

Vidyard
Wistia
Vimeo Pro
Brightcove

Most of them might cost you a few bucks, but the advanced features like report analytics, target optioning, and customizable call-to-action (CTA) can help you get your videos seen by the target audience. So, it’s worth every penny you spend on it.

That’s been a quick guide to video distribution strategy. If you want to explore more about the topic, read more at A Definitive Guide On Effective Video Distribution Strategies.

So, what do you think about those tips above? Did we miss your favorite tips for distributing video effectively? Feel free to leave a comment below!