Motion Graphic Trends for Business
Let’s look into the trends within the field of motion design and animation
Motion graphics animation has been an essential part of video content creation for many years now, and it’s always evolving.
With new technologies and design trends, the world of motion graphics is becoming more dynamic and exciting.
We’ll dive into the top five motion graphics animation trends that are dominating the industry in 2023 and beyond.
Kinetic Typography
Kinetic typography is the use of moving text in animation.
It is an effective way of conveying a message, and it’s becoming more popular in the motion graphics world.
Kinetic typography involves using bold, vibrant fonts and, sometimes, using color to emphasize the message.
We expect to see more kinetic typography in advertising and marketing campaigns.
This type of motion graphics is often used in explainer videos, tutorials, and even social media content.
Isometric Shapes
Isometric shapes are 3D objects that are created using a 30-degree angle, giving the illusion of depth and perspective.
Isometric shapes have been around for a while, but in 2023, they’re making a comeback in motion graphics animation.
It can create a 3D environment that’s visually engaging and captivating.
In motion graphics, isometric shapes are used to create illustrations that depict complex ideas.
Morphing
Morphing is a motion graphics animation technique that seamlessly transforms one object into another.
In advertising and marketing campaigns, morphing can be used to show the transformation of a product or service. You can also see them often in music videos and films.
Liquid Motion
Liquid motion is a motion graphics animation trend that involves the use of liquid-like shapes and movements. It’s widely used to create transitions, reveals, and other visual effects.
Motion UI/UX (Screencast)
Motion UI/UX involves the use of animations in user interfaces.
It’s becoming more popular in web design, app development, and software interfaces.
Motion UI/UX can be used to create screencasts that demonstrate how a product or service works.
Many people use it to show the flow of a process or system.
Here’s a video we created to help you get a better insight into each motion graphic style:
We’ve been creating animated explainer videos for more than a decade, and motion graphics remains one of the most-requested styles from our clients.
It’s simple, straightforward, yet impactful to get the message across to the audience.
Whether you’re creating advertising and marketing campaigns, explainer videos, or digital products, incorporating these trends will help you create captivating visuals that will engage and entertain your audience.
