5 New Social Media to Help You Grow Online Presence
From audio to visual platforms, here are the five social media you should try this year.
Social media has been a constant source of entertainment and information across generations.
They also served as lucrative sources of income for many individuals.
Not to mention their vital roles in a marketing strategy that helps bring new audiences and line up potential buyers.
While we may be used to scrolling through the well-established social media giants, it’s easy to overlook the emergence of newer platforms that offer fresh experiences and opportunities.
If you feel Facebook, Instagram, and TikTok are getting boring, consider exploring the five new social media below!
#1. Substack
Substack is a one-of-a-kind email newsletter platform founded in 2017.
It empowers individual creators to connect directly with audiences without the oversight of publishers.
The platform offers paid and free content tiers, attracting influencers and offering advances to renowned writers.
With over 1.5 million subscribers, Substack emphasizes long-form, in-depth written content and fosters audience communities.
Its rise signifies a shift towards personalized curation and engagement with high-quality content, challenging the traditional publishing landscape.
#2. Polywork
Launched in April 2021, Polywork is one of the latest social media platforms you should consider trying.
It grows as a potential challenger to LinkedIn in the professional networking space.
The main difference is, Polywork allows users to highlight multiple roles, side gigs, passion projects, and specialties, catering to the hustle-culture generation.
Moreover, recent news stated that it received around $28 million in funding in 2022.
The considerable number demonstrates the potential growth of Playwork for younger audiences.
It also offers features like Clubs, digital group work, and collaboration space.
Polywork’s innovative approach makes it an intriguing platform to watch as it evolves professional social networking for the Gen Z audience.
#3. Locket
Locket is a widget launched in early 2022 that displays photos from your closest friends on your phone’s home screen.
Developer Matt Moss initially created it for personal use, but it quickly gained popularity and became a public app.
The app reached the top of the U.S. App Store charts within weeks and garnered over two million users in a short span.
Despite its intention as a micro-social network for close friends, Locket secured $12.5 million in funding, indicating a potential for branding and marketing opportunities.
This success highlights the growing interest in personalized digital experiences and the value of building meaningful connections rather than focusing solely on accumulating likes.
#4. Hive Social
Hive Social was officially launched in 2019 and has amassed 1.5 million users.
This mobile-only social media app shares similarities with Twitter, allowing users to follow others, like, and repost content.
One significant difference is that Hive Social’s feed is chronological and doesn’t impose character limits on posts.
However, the platform offers customization options for user profiles, such as connecting Spotify to play music on profile visits and including astrological signs.
#5. Clubhouse
Clubhouse is a revolutionary audio-based platform released in 2020.
It brings the concept of live conversations in chat rooms, where users can drop in and listen to discussions.
One of Clubhouse’s notable achievements is its partnership with TED, a renowned organization known for its thought-provoking talks and ideas worth spreading.
This collaboration has added prestige to Clubhouse’s offerings, attracting a dedicated user base that exceeds 3.5 million individuals.
Furthermore, its success and unique audio-focused format have inspired other major players in the social media industry.
Companies like LinkedIn, Spotify, and Twitter have recognized the potential of audio-based interactions and have launched their respective audio apps in response to Clubhouse’s influence.
Those five social media platforms can be alternatives if you need a fresh start in the virtual space.
They allow you to connect with people, share content, and build an online presence.
Some of them may also be promising channels to enhance your digital marketing strategy.
If you have tried some options above, share your experience in the comment section!
