Digitalks #05. A Quick Introduction to SEO
We’ve broken down some of the basics of search engine optimizations.
Digitalks is a virtual brown bag lunch meeting by Breadnbeyond’sdDigital Marketing team where all valuable information, feedback, ideas, seminars, and training sessions are shared.
No matter how brilliant your content is, when it gets buried and unvisited, then what’s the point?
Despite its complex explanation, SEO is still an effective way to boost content exposure and generate more website traffic.
Those practices help you to craft the content that your audiences want while at the same time appealing to the search engine.
As a digital marketing specialist at Breadnbeyond, Galuh shared some of the basic SEO practices we should know.
SEO, in a nutshell, is some practices you can apply to your content to improve the quantity and quality of website traffic.
As of September 2021, Google remains the leading search engine worldwide, with a desktop market share of almost 87 percent.
Well-done SEO practices will help you rank higher on SERPs, making it much easier for internet users to find your website.
This leads to more organic traffic and hopefully paying customers.
Related post: How Can Video Content Help Your SEO?
How Does Google Work?
Crawling and Indexing
Crawlers/Google Spiders → gather public information all over websites → take data back to Google → indexed.
Ranking algorithm
Google changes algorithm 500–600 times/year BUT provides guidelines → Google ranking factors.
Keywords
Keywords are phrases people use to find what they’re looking for on the search engine.
They tell search engines about the content of your website’s page.
How to choose potential keywords
- They have search demand
- They have traffic potential
- They have business potential
- They match search intent
- You have a chance to rank for those keywords
Search Intent
Search intent is the term used to describe the purpose of an online search.
It’s a way to understand people's intentions when searching a keyword, e,g, gathering information, buying products, etc.
3Cs’ to consider:
- Content Type. Blog posts, videos (from explainer videos to presentation videos), categories, product pages, landing pages
- Content Format
Blog posts: — tutorials, listings, opinions
Landing pages: — calculators/tools, forms
3. Content Angle.… for beginners, update 20XX, basic guide, etc.
On-page SEO
On-page SEO is the practice of optimizing web page content for search engines and users.
It helps content position in the search rankings.
How to do on-page SEO practices
- Aims to satisfy the searcher’s intent
- Address things people want to see
- Nails:
- Title
- Subheadings
- Internal linking
- Readability
- The content itself
Off-page SEO
Off-page SEO is actions taken outside of your own website to impact your rankings within search engine results pages.
Link building concept
- Email outreach
- Become a source
- Earn organically
Link building strategies
- Use HARO
- Guest Post
- Skyscraper Technique
What makes a link good?
- Relevance
- Authoritativeness
- Anchor text
- Rel attribute — Nofollow, UGC, Sponsored, Followed (Dofollow)
- Link placement
Technical SEO
It’s about optimizing the infrastructure of your website, so it can be easily crawled and indexed by search engines.
Things to consider:
- No index meta tag
- Robots.txt
- Sitemaps
- Redirect
- Canonical Tags
Breadnbeyond has useful resources that can help you hone your social media marketing skills. You can subscribe here to get free e-books!
