Going for Gold with Olympic Marketing
Medal-worthy tips to help your brand go for gold!
Every four years, the world comes together to witness the pinnacle of human athletic achievement at the Olympics.
In 2024, the world is turning its eyes to Paris. We’ve created an animation to capture the spirit of competition and unity.
This global spectacle offers not just a stage for athletes but also a golden opportunity for brands to shine.
Whether you’re a small business or a corporate giant, Olympic marketing can catapult your brand into the stratosphere.
Storytelling for the win
It’s pretty much all about the story you tell.
Remember the iconic Olympic-themed campaign by P&G, “Thak You, Mom”? Or Nike’s “Find Your Greatness”?
Both of them tell a story that evokes emotions.
Olympic athletes’ journeys are nothing short of inspirational. Use storytelling to connect with your audience on a deeper level.
Share behind-the-scenes stories of your team or customers who embody the Olympic spirit.
Less selling. More emotional connection.
Engage with real-time marketing
During the Olympics, everything happens fast. The summer Olympics itself typically last for about two weeks.
Capitalize on this by engaging in real-time marketing.
Use social media platforms to comment on live events, celebrate victories, and join in on trending hashtags. Keep an eye on every moment.
Stay updated with tools like Google Alerts, Twitter Trends, and sports news apps.
Quick, witty, and relevant posts can get attention.
Collaborate with influencers and athletes
The Olympics celebrate athletic prowess and create an arena where personal stories of perseverance, triumph, and dedication captivate audiences worldwide.
You can partner with athletes or influencers to boost your brand’s visibility.
Choose those whose values align with your brand. Their endorsement can lend credibility and attract a broader audience.
Create Olympic-themed content
Create content celebrating the Olympic spirit, such as blog posts, videos, infographics, and memes.
Highlight your brand’s own “champions,” whether they are top employees, best-selling products, or loyal customers, to create a connection with the achievements of Olympic athletes.
Or, you can run themed promotions and contests.
Everyone loves a good deal, especially during the excitement of the Olympics.
Offer discounts on gold, silver, and bronze tiers, or create an Olympic trivia contest with prizes.
Show your support
Align your brand with Olympic values by supporting relevant causes.
Sponsoring a local athlete, donating to sports programs, or even creating initiatives that promote health and wellness within your community — all of these will show your commitment to the community can boost your brand’s reputation.
This support can extend to social media campaigns that raise awareness about these initiatives, highlighting your brand’s dedication to making a positive impact.
Be culturally sensitive
The Olympics are a global event, so being culturally aware and sensitive in your marketing is crucial.
Avoid stereotypes and make sure your content is inclusive and respectful to all cultures and nationalities.
At Breadnbeyond, we craft cool, professional, animated explainer videos.
Check our works here.
Ready to jazz up your next campaign with a snazzy new video ad? Drop us a line. We’re all ears, and we’ve got a FREE consultation for you.
And don’t sweat it — there are no sneaky strings attached!
