How to Make Your Animated Videos Voice Search Friendly
How do we optimize animated videos for voice search?
As video consumption of users doubles every year, it is only logical for businesses to leverage video marketing to maximize impact on users.
In fact, already 85% of businesses use video marketing and animated videos to advertise their business.
With 50% of adults using voice search daily, it is important that you understand its impact on animated videos.
You will learn the relationship between voice search optimization and animated video here.
What Is an Animated Video?
An animated video is a digital sequence of illustrations, graphics, and other visual elements that are made to move artistically to capture your audience's attention.
They are appealing as they are often colorful, versatile to different styles (cartoons, 2D, and 3D animation), and can be customized to match the brand’s message or audience’s preferences.
Many businesses or organizations opt for animation to illustrate things that can’t be captured using real-life cameras.
For example, animated healthcare explainer videos can visually break down complex medical concepts, making them easier for patients or medical professionals alike.
Or, in the tech industry, an animated video can simplify intricate software processes, demonstrate product features, or explain how complex systems integrate with one another.
What Is Voice Search Optimization?
Over the years, voice search has changed how we interact with devices and the internet.
We can now ask questions and search through speaking on devices, which increases accessibility, especially for those people with visual impairments and disabilities.
Voice search optimization is about understanding the intent behind voice search queries and optimizing content to appear in voice search results.
7 Best Practices for Optimizing Animated Videos for Voice Search
20% of Google App searches are now done through voice.
Businesses with animated videos are starting to consider using Voice Search Optimization (VSO) to improve their search rankings and visibility.
Here are seven best practices for optimizing animated videos for voice search:
Target Long-Tail Keywords for Queries
Long-tail keywords are specific phrases, usually three to five words, that are used to search.
Incorporate them naturally into a video script, but be careful not to stuff keywords, as this can hurt rankings and decrease user experience.
Understand User Intent behind Keywords
Understand the intent of the keywords that you want to target. There are four types of search intent:
- Informational — seeking answers to specific questions or general knowledge on a topic.
- Navigational — seeking for a specific website or page.
- Transactional — ready to make a purchase or complete a specific action.
- Commercial — research phase before making a purchasing decision.
Provide Relevant and Accurate Information
Users using voice search are often looking for quick and precise answers, and your animated video should meet this need.
Structure your content to answer users’ queries based on their intent. Avoid fluff that could detract from the main point.
Craft Descriptive Titles, Tags, and Video Descriptions
Descriptive and engaging titles should summarize the animated video’s content, and tags should be relevant for discoverability.
For descriptions, start with a strong opening and incorporate keywords naturally throughout the description to enhance relevance.
Use Natural Language in Your Video Content
People using voice search use conversational and natural language.
For this reason, make sure that your animated video content is written in a way that mimics how people would speak in real conversations.
Create Engaging Videos
Keeping your animated videos engaging ensures that users will stay on your video longer, resulting in lower bounce rates and higher engagement metrics.
Make it appealing and informative, and use sound effects and background music to create a more dynamic and immersive experience.
Optimize for Mobile Devices
64% of searches are from mobile devices, so it is important to optimize your animated videos for smaller screens for a mobile-friendly approach.
Make it responsive to different screen sizes without compromising quality so that it will remain readable and visible on smaller screens.
Author Bio
Kevin is the CEO and founder of Aemorph. A seasoned entrepreneur and digital marketing expert. Kevin started in digital marketing, specializing in Search Engine Optimisation since 2010, and is helping Finance, Insurance, E-commerce, Medical, B2B, and SaaS companies.
Breadnbeyond is an animated explainer video company that brings authenticity and high quality to the table.
We specialize in crafting engaging animated explainer videos that can elevate your marketing campaigns.
Check out our portfolios to see examples of our creativity, or reach out to us with any questions you have.
Also, we have free marketing resources to help you stay ahead in the dynamic industry. Check it out here!
