Real Estate Video Ideas to Generate Leads in 2024
Including video marketing as part of your expertise shows that you go the extra mile for your potential buyers
Do we need to emphasize the importance of video marketing? Look around. Every brand and every company is doing it.
Real estate listings can get 403% more inquiries when supported by videos, 70% of buyers prefer video tours, video marketing drives 300% more traffic, 86% of home buyers use videos to research a specific area, and 85% of prospects collaborate with agents that include real estate videos in their marketing campaigns (NAR).
However, creating a perfect video demands the right vision and a few useful tips.
So, here we are, sharing some amazing ideas to create informative and appealing videos to boost sales.
Real Estate Videos to Create
From cold outreach to property tours of industrial buildings, let’s build credibility and help demystify home-buying and selling with a quick, share-worthy video.
Cold Outreach Videos
Cold emails are already a popular marketing strategy, but companies often ignore the power of outreach videos while sending promotional emails.
Being unexpected and unique, it can grab users’ attention at once and build a brand image.
Do in-depth research, meet different marketing agents, and then select the one that aligns with your goals to implement a fresh and creative campaign.
The right and impactful introductory video in clients’ inboxes, created according to analytical data, can give you an edge over competitors.
Explainer videos can be a great type of video for cold outreach.
Read more: Explainer Video for Real Estate Business
Social Media Videos
Social media strategies, networking, and outreach can do wonders for your real estate property business.
Although there are rising concerns about declining organic social media reach, most online marketing algorithms prioritize videos.
Facebook video posts can earn 135% more engagement than non-video posts.
The average Instagram engagement rate for video posts is 0.61 percent, just 0.07 percentage points higher than the average across all post types.
You can use video marketing to connect with prospects, sell a property, and get user attention.
Read more: Social Media Videos: What You Need to Know
Testimonial Videos
You can’t be the only one bragging about your company and listing.
At times, it’s great to let your clients do the talking and tell others how excellent your services are.
Request them to record a short video of about two-three minutes, sharing their experience of working with you.
Make a formal interview clip, asking basic questions about their journey.
You can also put together multiple testimonials and marketing videos to create a theme for a specific campaign.
Property Tours
Posting photos of a listing on your website and social media is amazing.
But sharing a property video that gives a sneak peek into every room, neighborhood, and exclusive features is a cherry on top.
It gives potential buyers the feeling of living in the place and environment without visiting the property physically.
Make sure that the interior looks clean, and the lighting is proper.
Walkthrough videos can make such an excellent impact that listing emails and phone calls can never achieve.
Harness Real Estate Video Marketing to Take Your Business to the Next Level
Before You Creating Any Real Estate Videos
Here are some essentials and quick best practices you need to keep in mind
Consistency is Key
Multiple properties are being sold and bought every day, and you can never predict when your prospects will decide to buy or sell a house.
Hence, you need to be active and consistent while sharing videos.
Make sure that they see your posts and ads, and whenever they look for an agent, they should think of you first.
Stand Out from the Crowd
There are a plethora of real estate agents out there, each coming up with an innovative idea to attract clients.
You need to stand out from the crowd with something unique and compelling.
Yes, a brilliant out-of-the-box idea may cost more than you expect, but it can get you the best results and tons of business, making your investment worth it.
Stick to your vision, convey your passion, connect with people, show your knowledge, and you can make a difference.
Focus on SEO Optimization
Although videos can garner amazing search engine visibility, you need to put in your best efforts and resources to ensure that your videos appear at the top of the search page.
You need to include relevant keywords, meta descriptions, and eye-catching thumbnails.
This would require the expertise of an SEO and digital marketer.
Read more: How Can Video Content Help Your SEO?
Needless to say that you need a proficient videographer and editor, so if you are well-versed in it, that’s great.
However, if you are not, then make the best of Styldod’s Free Video Maker, which helps you create impressive videos in a few simple steps.
There is no denying that videos mean more engagement, increased responses, and faster deals.
Missing this result-driven marketing tool can take a toll on your business.
Need a real estate video? Breadbeyond can help. Contact us here.
